Michael Harrison ad creative
Michael Harrison
Michael Harrison

Inactive· since Mar 12, 2026

53
days it ran
0
relaunches
367
EU reach

Ad copy

Someone took a photo of me at a party and I genuinely didn't recognise myself at first. I'm 38. I knew I'd aged. But I didn't know I looked like that. Grey. Puffy around the eyes. Lines I hadn't noticed in the mirror because I'd been looking at them appear gradually for two years. In a photo taken from three feet away by someone who wasn't trying to flatter me — I looked a decade older than I felt. I didn't say anything. Went home. Looked in the bathroom mirror for a long time. The mirror was kinder. Straight-on, good light, familiar angle. The photo had been the truth. I started paying attention after that. Started noticing what I was putting on my skin and whether it was actually doing anything. My routine at that point: face wash twice daily, a moisturiser my wife had recommended, occasional SPF. I'd been doing the same thing for six years. My skin had gotten progressively worse for six years. Not a coincidence, I'd learn later. I booked a dermatologist appointment. First one I'd had in years. She looked at my skin for about ninety seconds, said I had mild periorbital lines and sebaceous hyperplasia, that both were normal for my age, and that I should consider a retinoid if I was concerned about lines. I filled the script. Used it for six weeks. Skin peeled, burned, looked terrible. Stopped. Went back to my regular routine. Skin went back to looking the way it did in that photo. I started reading instead. Not product recommendations — the actual biology. What the skin barrier is made of. What it needs. What depletes it. The skin barrier is primarily saturated fats — the same type of fat the skin produces naturally in its sebaceous glands. When that production slows in your mid-30s, the barrier becomes compromised. Moisture escapes. Lines deepen faster. Skin looks dull and flat. The solution isn't more products. It's giving the barrier the specific fat it's built from so it can repair itself. Grass-fed beef tallow has an almost identical fatty acid profile to human sebum. Your skin absorbs it completely because it recognises it as its own. Four ingredients: tallow, raw honey, olive oil, beeswax. Nothing synthetic. Nothing the barrier has to fight while trying to repair. I've been using it for five months. Saw an old colleague last week. He asked if I'd lost weight. I hadn't. My face just looks like it belongs to someone who's doing well. That party photo is still in my camera roll. I use it to remember what six years of the wrong products looks like. → bare-ritual.com

This Photo Made Me Fix My Skin ☝️

A guy comes to me frustrated. He went to a dermatologist because his skin was getting worse—dryness, redness, fine lines that shouldn't be there yet.

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Michael Harrison Ad — Ran 53 Days | Crush Ad Library