Ad copy

I'm a sports massage therapist. I work on athletes pretty much all day, every day. You start noticing things you didn't expect to, just from being around the same details over and over. One of them is jewelry — specifically, which pieces hold up on clients and which ones don't. For a while I assumed it was about the person. Sweatier clients, more tarnish. Made sense to me. Then I started actually looking closer, and it wasn't about the person at all. It was about the brand. Same skin, same sweat, same training load — completely different result depending on what they were wearing. Turns out the ones that never showed any wear were almost always the same brand: Louise Carter. They coat the gold the same way Swiss watch brands do, soit doesn't react to sweat the way regular gold-plated jewelry does. Didn't expect my job to teach me something about jewelry, but here we are.