Ad copy

What if one variable could change every performance conversation you have with a client? Most fitness professionals know how to cue breathing. Very few understand the mechanism behind it — CO₂ tolerance, oxygen delivery, and why it governs everything from endurance to mental performance under stress. Patrick McKeown has spent 22 years developing the science. He's trained 13,000+ instructors in 60+ countries. And on June 22nd, he's teaching it live, for free! Walk away with: ✅ The CO₂ science most coaches were never taught ✅ Protocols that hold at high intensity ✅ A measurable baseline tool for every client (BOLT score) ✅ A clear pathway to NASM/AFAA-approved certification (1.9 CEUs) This is the missing layer in most coaching education. And it's free to attend. 📅 Monday 22 June · 6PM UK/Ireland Click to reserve your free spot now!