Michael Harrison ad creative
Michael Harrison
Michael Harrison

Inactive· since Mar 11, 2026

13
days it ran
1
relaunches

Ad copy

My son was seven when the eczema started. By eight, he'd stopped wearing short sleeves. Not because we told him to. Because kids at school had started asking questions about his arm. And he didn't have an answer that didn't make him feel different. That's the part that doesn't show up in the before photo. The visible stuff — the raw red patches on his forearm, the weeping skin, the nights he'd scratch in his sleep until it bled through his sheets — that was hard enough. But watching a kid quietly change how he dressed to avoid a conversation? That one stayed with me. We'd been through the standard process by that point. GP referred us to a paediatrician. Paediatrician confirmed atopic eczema. Gave us a management plan. Emollient twice daily, steroid cream for flares, antihistamine for the itching at night. We followed it exactly. It managed it. That's the honest word. It managed it. The flares would calm with the steroid cream. The emollient kept the skin from cracking as badly between flares. The antihistamine helped him sleep on bad nights. But it kept coming back. Every few weeks — sometimes triggered by heat, sometimes by nothing we could identify — the patches would flare again. Same spots. We'd go back to the cream. It would settle. We'd back off. It would return. The paediatrician's language was careful. "Eczema is a chronic condition. The goal is management, not cure. Most children see improvement as they get older." I accepted that for about two years. Then I started actually reading about what was happening in the skin. Atopic eczema is a barrier dysfunction. The skin lacks sufficient natural lipids to maintain an intact barrier — meaning irritants get through, the immune system responds, and you get chronic inflammation. The genetic component is real. But the barrier can be supported. The question is what you're putting on it. Here's what bothered me when I looked at the emollient we'd been prescribed. The ingredient list was 22 items long. Mostly synthetic compounds — emulsifiers, preservatives, stabilisers. The kind of ingredients that keep a product shelf-stable for three years but that the skin has to process as foreign material. For a kid with a hypersensitive immune system and a compromised barrier — the immune system that fires at ordinary environmental irritants — we were applying a product containing 22 synthetic compounds twice a day. I'm not saying it wasn't helping. It was helping. But I started wondering whether the barrier would respond differently to something it could actually recognise and absorb. Something with a fat profile closer to what the skin is built from. I started reading about beef tallow. The fatty acid profile is almost identical to human sebum — the oil a healthy skin barrier produces naturally. Saturated fats the skin recognises as its own. Absorbs completely. Nothing synthetic. Nothing the immune system needs to identify or respond to. Four ingredients. Grass-fed beef tallow, raw honey, cold pressed olive oil, organic beeswax. I ordered a jar. I didn't tell my son what it was. Just started applying it to the patches after his bath instead of the emollient. Week one — skin looked less angry. Not clear. But the redness had a different quality. Less inflamed, more like it was just calming down. Week two — the main patch on his forearm had reduced by what I'd estimate was half. Not suppressed the way the steroid cream suppressed it. Genuinely smaller. Week four — I took the photo on the right. Same arm. Same kid. Outside in a park, short sleeves, couldn't care less. He hasn't asked to cover his arm since. I've thought a lot about those two years of management. About the word management. About the idea that chronic means permanent. About the fact that the mechanism — barrier dysfunction responding to synthetic compounds — seems so obvious in hindsight that I'm frustrated nobody mentioned it in any of those appointments. I don't think the doctors were wrong to prescribe what they prescribed. I think they prescribed what they had available. And what they had available was designed to manage symptoms, not repair the underlying barrier with ingredients the skin actually recognises. If your child has been in the same cycle — flare, cream, settle, repeat — it might be worth understanding what's actually in what you've been applying. → bare-ritual.com P.S. The after photo was taken six weeks after switching completely. No steroid cream during that period. Tallow applied twice daily after bathing, same routine as the emollient. P.S.S. If it doesn't work, there's a 90-day money back guarantee. No return required. For a kid with chronic eczema it's a low-risk thing to try. P.S.S.S. Four ingredients: grass-fed beef tallow, raw honey, cold pressed olive oil, organic beeswax. That's the whole formula. Nothing your child's immune system hasn't encountered before.

Read this if your son has eczema☝️

The way he's stopped talking about it — not because it's better, but because he's tired of it being a conversation. You've tried the things they told you to try.

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