Michael Harrison Facebook ad: “I Blamed Stress For My Skin. I Was Wrong.”

About this ad

Meta Ad Library ID

2288795531802267

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

EU reach

276

Niche

Skincare & Beauty

How we count

Ad text

For three years I blamed my skin on stress. I'm 37. I work long hours. I travel. I don't sleep enough. Every time I looked in the mirror and saw lines that hadn't been there at 33, dry patches that wouldn't clear, skin that looked permanently exhausted — I told myself it was the job. My GP said the same thing. Stress affects skin. Get more sleep. Drink more water. I got more sleep. I drank more water. My skin stayed exactly the same. My wife suggested I see a dermatologist. I went. She confirmed what I already suspected — mild dehydration lines, a compromised barrier, early signs of environmental damage. Recommended a retinoid and a ceramide moisturiser. I used both for eight weeks. Skin purged, dried out, became more sensitive than before I started. I stopped. Skin went back to baseline. Which was still bad. I kept coming back to one question. My dad is 68 and his skin looks better than mine does at 37. He's never used a skincare product in his life. How does that work. I started reading about barrier function. About what the skin actually needs to maintain itself. About the difference between what the skincare industry sells and what the biology actually requires. The skin barrier is a lipid layer — saturated fats that the skin produces naturally. The reason it degrades in your mid-30s isn't stress. It's that production slows and nothing in most modern skincare can replace it because most modern skincare is water-based. Water evaporates. It leaves the skin temporarily feeling hydrated then drier than before. And the preservatives required to keep water-based products shelf stable are biologically active compounds that a sensitised barrier has to process every time you apply them. Beef tallow is the closest thing to what the skin actually produces. Grass-fed specifically — the fatty acid profile most closely mirrors human sebum. Your skin absorbs it completely. Four ingredients. Nothing synthetic. Nothing the barrier has to fight. I ordered a jar thinking I had nothing to lose. The stress didn't go away. The work didn't get easier. The sleep didn't improve much. But three weeks in my wife said — you look better. What changed? Nothing changed. That was the point. My skin wasn't stressed. It was reacting to what I was putting on it. The moment I stopped, it started repairing. → bare-ritual.com

Where the ad sends people

bare-ritual.com

I Blamed Stress For My Skin. I Was Wrong.

A guy comes to me frustrated. He went to a dermatologist because his skin was getting worse—dryness, redness, fine lines that shouldn't be there yet.