Sarah Mitchell ad creative
Sarah Mitchell
Sarah Mitchell

Inactive· since Jun 18, 2026

9
days it ran
0
relaunches
8,738
EU reach

Ad copy

I ended a fifteen-year friendship over perimenopause. Not mine. Hers. She started cancelling on me. Going quiet for weeks. Saying she was "just tired." I decided she'd stopped caring, and I let her go without a fight. I was wrong about all of it. I'm the one going quiet now. And there's something I understand now that I need to tell her, before it costs her what it almost cost me. Let me back up. Her name doesn't matter. What matters is that we were friends for fifteen years. Two kids each. One divorce survived, hers. More ladies' nights than either of us could count, the kind where you close the place down and laugh until something hurts. Then she started pulling away. It happened slowly. A cancelled lunch. A birthday I found out about after. The texts all started to sound the same. So sorry, I'm just exhausted, can we reschedule. Not feeling great today, rain check. She'd go quiet for days, then weeks, then surface like no time had passed, then go quiet again. And I'm not proud of what I did with that. I got annoyed What is wrong with everyone, I'd think. I started sorting people in my head. The reliable ones. The flaky ones. The ones who used to be fun and had turned into these tired, withdrawn versions of themselves I didn't recognize. I told myself a story where I was the one still showing up and she was the one who'd let it slide. I was a little proud of that story. I was still myself, I thought. I would never let myself disappear like that. So I let her go. No blowup, no conversation, just the slow fade of two people who used to talk every day and then didn't. No fallout. Just silence. I was sure I had her figured out. Then it came for me. It started with the sleep. I'd wake at three in the morning with my heart going like I'd been running, for no reason I could name, and lie there until the alarm. Then the fog. I'd walk into a meeting I used to run on instinct and lose the thread halfway through my own sentence. Then the anger, this low static of irritation at people who hadn't done anything, at my own kids, at the sound of my own phone. And the plans. The plans were the worst. I'd say yes to something weeks out, genuinely excited, and then the day would come and I'd feel the dread climb up my chest until I invented a reason not to go. I cancelled on people I loved. I left texts on read. I started preferring the version of an evening where nobody could see me. One night I caught myself in the bathroom mirror and thought, I don't know who this is. This was not who I was. This was not who I'd ever been. I went to my doctor. She asked a few questions, ran a basic panel, and told me I was probably just run down. Stressed. Maybe a little anxious. She said I was almost certainly too young for any of "the change" to be on the table yet, and sent me home with a suggestion to sleep more and drink less. So I tried. More sleep. Less wine. A new magnesium. A meditation app I opened twice. None of it touched the feeling. It was my sister who said it out loud. One of the few people I was still picking up the phone for. I was halfway through telling her how tired I was, how I'd walked into the kitchen twice that morning and forgotten why both times, when she went quiet and said it. You sound like Mom did. Around this age. I wanted to argue. I couldn't. I'd been thinking it for weeks. My mother had a stretch in her late forties where she just went quiet. Stopped seeing her friends. Tired all the time, not sleeping, off in a way none of us could name. We called it stress. We called it getting older. We called it just how she is now. Nobody called it what it was. And nobody told me it was coming for me next. And somewhere in there it hit me. I had become her. The cancelled plans. The unanswered texts. The going to ground. I was doing every single thing I'd quietly judged her for, and I was doing it harder. She hadn't outgrown me. She hadn't stopped caring. She'd been exactly where I was now, a year ahead of me, drowning in something neither of us had a name for. And I'd written her off for it. I'd had my head all the way up my own certainty. I might have left it there. Chalked the whole thing up to a hard year and waited for it to pass, the way my doctor said it would. Except there was one thing the hard year didn't explain. My part was getting wider. I noticed it the way you notice these things, which is to say I un-noticed it about four times first. The ponytail that used to take two wraps of the elastic suddenly took three. More strands than usual wound around my fingers in the shower. I told myself it was the season, the stress, the bad sleep. Everyone loses some hair. But stress doesn't widen the part down the center of your scalp. And it had been getting wider for months. I did what everyone does. A bottle of the hair vitamins with the pretty label. The rosemary oil that has its moment online every few months and smells like a hotel lobby. I gave it the time the bottle told me to. The part kept widening. It was the specialist my doctor finally referred me to who connected it. She looked at my scalp under a light, asked me about the sleep and the mood and the cancelled plans, and said something no one had said out loud yet. These aren't separate problems. They are one problem with a lot of faces. She explained it simply. The estrogen I'd had my whole adult life had been doing two quiet jobs at once. It kept me reaching outward, toward people, toward plans, toward being the woman who showed up. And it sat around my hair follicles like a shield. As perimenopause pulls that estrogen down in waves, you feel it on both ends. You pull inward from the people you love. And the shield over your follicles comes down, so a hormone that was always there, kept in check your whole life, finally gets through and starts thinning the hair at the part and the temples. The same drop that had taken my best friend off the radar, and then taken me, was the same drop showing up in my mirror. She told me the supplement she puts her own patients on, the one she trusted for the form and the dose instead of the versions repackaged for men or ground into cheap powder on Amazon, was a brand called Bloom & Bond. Pumpkin seed oil and saw palmetto, made for women, at amounts that actually do the work. She said the science of why was worth reading, and showed me where to find it. I read it. Then I ordered it. A few weeks in, the shower drain looked different. Fewer strands around my fingers. Around the third week, something I didn't expect. I slept through the night. The whole night. I hadn't done that in longer than I want to admit. By the second month the strands in the brush had dropped off enough that I stopped counting them. By the third month there were short, soft new hairs standing up along my part, where the light used to find too much scalp. I stood in the bathroom holding a piece of my own hair, not quite trusting it. Somewhere in there the dread loosened its grip too. I said yes to a plan, and I actually went. I ran into her at the pharmacy. We did the thing you do, the small surprised sound, the half-hug neither of us quite started. We talked about her daughter for a minute. We did not talk about the year we'd lost. But I saw it. The low ponytail pulled tight, the way you wear it when you're trying to make a part disappear. The quiet in her that used to be noise. She was smaller than she used to be, in a way that had nothing to do with her body. I knew that quiet. I'd been living inside it. We'd both been disappearing. From each other, and from ourselves, at the same time, and neither of us ever told the other it was happening. We said the things you say at the end of running into someone, and we walked off in opposite directions. I sat in my car for a long time. Then I drove home and wrote this. If you're in your early forties and the word perimenopause still feels like it belongs to someone older than you, I'm writing this for you specifically. I'm not going to tell you you're losing your hair. You might not be. You might have years before you'd notice a single thing in the mirror. But if any of this sounds like your week, the 3am wakeups, the fog, the dread before plans you used to love, the quiet pulling-away from people, then the shield over your hair is already coming down. You just can't see it yet. And that is not the bad news. That is the whole opportunity. This stretch, where everything still looks fine, is the easiest it will ever be to hold on to what you've got. Because here's the version where you wait. You pull back from the people who used to fill your life, one cancelled plan at a time, until the calls stop coming and you tell yourself you prefer it. You're standing under the bathroom light, turning your head to see how much scalp shows now on the side that's been getting worse. You're parting your hair to cover it, choosing seats in restaurants by the lighting. You catch yourself in a window and see, for just a second, the faded, overlooked version of your own mother. The one you swore you'd never become. And you'll have explained all of it away. Stress. A hard year. Just getting older. The same words my mother used. The same words I used. The same words every woman reaches for right before the window quietly closes. You don't want that. Which is exactly why you don't wait for the part to widen before you take this seriously. The reason this works is on the page my specialist sent me to. It walks through what perimenopause actually does to your hair, why the things in your bathroom drawer never touched it, and what does. It's worth your ten minutes. 👉 https://trybloomandbond.com/pages/5-ways-bloom-bond Don't wait for your doctor to bring it up. Mine never would have. And don't wait for the feeling to pass, because the feeling passing isn't the same as the cause leaving. And to my friend, if you ever read this and recognize yourself in it: I'm sorry I thought you'd given up. You hadn't given up. You weren't being a bad friend, or selfish, or done with me. You were drowning in the exact thing that came for me a year later, and the only difference between us is that someone finally handed me the name for it. So I'm handing it to you. Open the link. Read it the way I did. And whenever you're ready, I'll be at our table. I've already pencilled it in.

I Ended A 15-Year Friendship Over Perimenopause

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