40 & Thriving ad creative
40 & Thriving
40 & Thriving

Inactive· since Mar 30, 2026

66
days it ran
0
relaunches

Ad copy

I took this photo at 11:14pm on a Tuesday. Two bottles. On a Tuesday. I wasn’t celebrating anything. I wasn’t having friends over. I was just… home. After work. Doing what I always do. Pour a glass while I cook. Another while I eat. Another while I watch telly. And then somehow the bottle’s gone and I’m opening a second one because… why not? I’m not driving anywhere. I told myself it was “just how I unwind.” Everyone does it. It’s normal. It’s a glass of wine, not a problem. But here’s what I didn’t say out loud: I was waking up at 3am every single night. Heart racing. Mouth dry. Mind already spiralling about tomorrow before my eyes were even fully open. By 6am the alarm would go off and I’d feel like I’d been hit by a bus. Groggy. Puffy. Irritable. I’d drag myself through the morning on caffeine and willpower. Get through the day. Come home. And do it all over again. For years. I didn’t think I had a “problem.” I just thought this was what being a tired mum in her 40s felt like. Then my friend Sarah sent me a link. No explanation, just: “try this instead of the wine. Trust me.” It was a free trial of this magnesium drink. Raspberry lemon flavour. You pour a sachet into a wine glass with sparkling water, slice of lemon, done. I thought she was taking the piss. But Sarah’s not the type to send me nonsense. And it was free. So I ordered it. The first night I poured it into one of my nice glasses. Took a sip. Tart. Lemony. Actually really nice. I sat on the sofa with it. Watched my programme. Went to bed at 10:30. And then I woke up. At 6am. Not 3am. 6am. No racing heart. No dry mouth. No dread. I lay there thinking something was wrong. That never happens. Night two: same. Night three: even better. By night five I was sleeping through completely and waking up feeling… normal. Not wrecked. Not foggy. Just… rested. It’s been four months now. I still have wine on a Friday or Saturday. I’m not militant about it. But the weeknight bottles? Gone. That photo on my counter? That doesn’t happen anymore. Instead there’s a wine glass with a pale pink drink and a slice of lemon. Same ritual. Same sofa. Same feeling of “I’ve earned this.” Except now I actually sleep. And I don’t feel like death in the morning. The drink is Healthy Metal. It’s magnesium glycinate — the kind your body actually absorbs. No sugar. No calories. No weird aftertaste. Just clean magnesium that helps your nervous system switch off. They do a free 5-night trial. No subscription. No catch. You literally just try it and see. That’s what I did. And honestly? That photo I took on a Tuesday night feels like a different life now. See if it beats your glass of wine. I bet it does.

Read This If Wine Is Your Nightly Routine 👇

Over 50,000+ British people use it everyday.

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40 & Thriving Ad — Ran 66 Days | Crush Ad Library