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🎴 Job Post @mitr — Marketing Manager 📻🎞️ Full-Time — Inthamara, Bangkok Apply: [email protected] Responsibilities: → Develop the Brand’s Marketing calendar and new campaign’s communication plan. → Manage marketing projects, including corporate identity, ads, PR materials, communication campaigns and promotional content to reach business goals and KPIs with cost efficiency. → Lead Brands’ digital marketing and paid media activities to create a consumer-focused and consistent brand experience. → Full responsibility and accountability for the Marketing budget (advertising, KOLs hiring, monthly content, PR props, etc.) → Oversee and approve marketing materials. (incoordinate with Creative Manager) → Manage monthly marketing reports and budget reports. → In consultation with the sale / retail / creative / merchandise team, responsible for supporting the development and execution of strategic marketing communications plans, activities, promotional, new store opening, new pop-up store, POSM → Ensure all consumer-facing programs/offers are consistent with the omnichannel expectations of consumers. → Monitor industry trends, competitive review, and consumer insights to identify opportunities for innovation and differentiation. (Evaluate, implement and develop to fit our brand) → Ensure inventory stock management is efficient for online and e-commerce sales by working closely with merchandisers & key account/sale online team. → Responsible for the Ads optimization on the online platform (Facebook Ads, IG Ads, TikTok Ads, etc.) → Manage the brand’s own media channels to build and strengthen brand communities to increase brand awareness and brand buzz. → Support GWP for Lazada Double Digit / Collaborative with other brands → Work cross-functionally to ensure timely and successful project delivery. (↘︎)