The Established ad creative
The Established
The Established

Inactive· since Jun 3, 2026

5
days it ran
0
relaunches

Ad copy

Hair colour is often treated as just another beauty routine. But as its use becomes more common, questions about safety are becoming harder to ignore. As hair colour gets rebranded as self-improvement, self-care and self-expression, dermatologists are raising questions about what’s actually in the dye — from PPD and allergic reactions to scalp irritation, repeated chemical exposure and the limits of “clean” colour claims. In India, hair colour is also tangled with the pressure to look polished, current and “maintained”. The appointment may feel routine. The risks are anything but. Read more in the link in bio. By Ria Bhatia (@riabbhatia)

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The Established Ad — Ran 5 Days | Crush Ad Library