The Established ad creative
The Established
The Established

Active· since May 25, 2026

109
days running
0
relaunches

Ad copy

While one of the most common hair types in India, wavy hair remains largely ignored and widely misunderstood. Ditching the extremes of poker straight hair and spiral curls, wavy hair is uniquely textured, which demands unique care. Yet beauty aisles keep pretending otherwise. The result? In a study spanning nearly 19,500 individuals across nine countries, it was found that Indians with wavy and curly hair were most likely to report professional stress. In India, textured hair often carries a cultural weight, coded as less professional and more time-consuming to manage. But waves do not need to be tamed—they need care. “Just like curly hair, wavy hair is reactive to moisture too. Hence, the moisture content needs to be paramount to bring out the best,” says hairstylist Rod Anker (@rod.anker). Since the right shampoo can help decide whether waves fall flat or stay defined, we round up the best shampoos for wavy hair in India. Head to the link in bio, to read more. By Ria Bhatia (@riabbhatia)

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The Established Ad — Running 109 Days | Crush Ad Library