Dr. Patricia Sullivan Facebook ad: “You’ll Lose 50% Hair”

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Hair Care

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Most women over 40 don't realize they're losing their hair until they've already lost 50% of it. The early signs are invisible except the woman who has started noticing her own brush. My name is Dr. Patricia Sullivan. For 17 years I've spent my days looking down at the tops of women's heads, the one part of herself a woman never actually sees, and I can tell you that is exactly where this starts and exactly why she misses it. I specialize in hormonal hair loss in women. It's all I do. And in 17 years, I have never once had a woman come to me early. Not one. They come at year three. Year four. Year five. And when I ask when it started, every single one of them says some version of the same sentence. "Oh, ages ago I guess, but it was so little I didn't think it was anything." A bit more on the pillow. The ponytail wrapping around the elastic one extra time. The part looking a touch wider in the car mirror, but only in certain light. Hair that felt flatter, that wouldn't hold a curl the way it used to, that somehow stopped growing past her shoulders no matter how long she left it. She noticed all of it. She just decided none of it counted. And honestly I understand why, because it really doesn't look like anything is wrong. Women don't lose hair the way men do. A man gets a warning. His hairline moves back, there's a patch at the crown, everyone can see it, he can see it. A woman gets no warning at all. She loses it evenly, a little from every follicle on her head at once, so there's no patch to catch her eye, no edge, no bald spot, and her hairline stays exactly where it always was. It just quietly gets thinner. Everywhere. All at the same time. Research out of NYU in 2017 put a number on it. A healthy scalp has around 100,000 hairs, and a woman can lose 50,000 of them, half of everything she has, before she notices a thing. They even have a name for it. Invisible baldness. Half. Half of her hair, gone, while her brush looked normal. That is what "it's just a little" actually means. But here is the part that keeps me up at night, and it's the part I need every woman reading this to understand. It doesn't stop. This kind of thinning does not level out and settle down the way a hot flash eventually does. Every time a hair falls out and a new one grows in its place, the new one comes in thinner than the last. Then thinner again. Then it comes back as a wisp she can barely see. Then the follicle just... stops. It gives up. It doesn't make a hair anymore. That's what "thinning" is. Not fewer hairs. Smaller and smaller hairs, from follicles being shrunk down a little more with every cycle until there's nothing left to shrink. And once a follicle has stopped, getting it going again is a completely different fight from keeping it going while it still works. So I don't get the woman at year one, because she never comes. I get the woman at year four. And I want to tell you what year four looks like, because she was you once, and she'd give anything to be you again. Not bald. Not gone. Just... thin. Flat. Like someone turned the volume down on her hair and it never came back up. She sits down in my chair, pulls out her phone, and shows me two photos. One from her son's graduation. One from last week. Same smile. Same woman. Half the hair. And then she says the thing I hear more than any other sentence in my practice. "I don't recognize myself anymore." She tells me she can handle the hot flashes. She can deal with the weight, the sleep, the brain fog, she's made her peace with all of it. But the hair feels like losing the last piece of the woman she used to be. She tells me she cries before she washes it now, because she's scared of what's going to come out. That she stood in the shower last week rinsing out conditioner and her fingers came away with a wet clump wrapped around them that she had to peel off her hand, and she stood there until the water went cold. That she's started standing at the back in every family photo. That she cropped herself out of her own daughter's wedding pictures because of what the church lights did to the top of her head. That her mother-in-law asked, kindly, whether she'd thought about "a nice wig." That she's stopped letting her husband run his fingers through it. When he reaches for her head she moves his hand, like it's nothing, and he's stopped reaching. One woman looked at me and said, "When did I become my mother?" She's watching herself disappear, handful by handful, and she feels like the whole world has already decided she's old and invisible and past it. Not one of those women did anything wrong. She just believed it was small. And I promise you, it was never small. It was early. Those are two very different words, and the difference between them is her hair. So here is what's actually happening, and why nobody told her. Every woman makes a hormone called DHT. She's made it her whole life. DHT binds to her hair follicles and literally shrinks them, cycle after cycle, until they can't produce healthy hair anymore. For forty years she never felt it. Because estrogen stood in the way. Estrogen was the shield. It kept DHT off her follicles, which is why her hair could be thick and long and full for decades while DHT was right there the whole time. Then menopause came. Or perimenopause, which starts years earlier than most women think. Estrogen dropped. The shield came down. And DHT, which never changed, never went up, never did anything different, finally got through. That's the whole story. That's why it started at 45 or 50 and never before. Nothing she did. Nothing she ate. Not stress, not the shampoo, not the hard water. The shield came down. Now, when she finally does get worried, her doctor is going to say what almost every doctor says. "It's normal at your age. It happens to most women. Try a vitamin." That advice isn't wrong. It's incomplete. And incomplete is what costs her the next three years. Then she'll go home and google it, and the internet will tell her two things. The first thing it will tell her is biotin. Biotin feeds hair. And she'll be trying to feed her hair while DHT is still attacking it underneath. She can pour in all the biotin she wants, it never touches the thing shrinking the follicle. The second thing it will tell her is minoxidil. Rogaine. I want her to know where that came from, because almost nobody does. Minoxidil was made as a blood pressure pill. Hair growing was a side effect somebody noticed, so they put it in a bottle. All it does is widen the blood vessels under the scalp. It doesn't touch DHT. It doesn't stop the follicle being shrunk, it just pushes a little more blood past it. Which is why she'd be on it twice a day for the rest of her life, and why the day she stops, the hair it was propping up lets go. It's a lease she can never get out of. Not a fix. Neither of them touch the thing that's shrinking the follicle. They feed the hair. They don't touch DHT. So what does? The only thing that helps at this stage is getting DHT off the follicle. And for a follicle that's still working, that is the entire difference between keeping it and losing it. It has to be done in two places. Where DHT is made. And where DHT lands. Two natural ingredients do exactly that, and they've been studied for it. Pumpkin seed oil stops the body from making too much DHT in the first place. Saw palmetto shields the follicle from the DHT that's already there, so it can't bind. One blocks production. One stops the binding. It blocks DHT at the source, and at the receptor. Miss one and DHT gets through the other way. Now, the moment I say pumpkin seed oil, I know what a lot of women do. They open Amazon and buy the cheapest bottle. Please don't. Two things. Almost every pumpkin seed oil on Amazon is heat-processed, and the heat breaks down the part that matters, so she's swallowing oil with the useful bit cooked out of it. And she cannot get to the amount that was actually studied by eating the seeds. It would be a bowl a day, every day, forever. Which is why I recommend one specific formula to my patients, and I'm going to name it, because I'd rather she get the right one than lose six more months on the wrong one. It's called Bloom & Bond. Two thousand milligrams of cold-pressed pumpkin seed oil, so nothing's been cooked out of it, with saw palmetto extract in the same softgel, both at the amounts the research used. Two ingredients. One softgel a day. Both jobs done at once. It's the only one I've found that does both properly, which is why it's the one I put in front of my patients. Here's what they see, and I'm going to be honest about the timeline because nobody is helped by a fairytale. ✅ Week 1: still shedding. Still counting strands in the drain. She told me later she nearly stopped right there, because it felt like every other bottle at the same stage, and she was tired of being hopeful about her own hair. ✅ Week 3: the hair in her shower drain had noticeably dropped off. She said she stood there staring at the nearly empty drain like it was a magic trick, and then went and checked the brush just to make sure she wasn't imagining it. ✅ Week 6: tiny new hairs along her hairline and her part. The little baby hairs she hadn't seen in years. She sent me a photo of them from under the bathroom light, the same light she'd been avoiding for three years, and she'd tilted her head into it on purpose. ✅ Week 10: her hairdresser stopped mid-brush, pulled back, and squinted at her scalp. "Okay, what have you been doing? Your hair hasn't felt this thick in years." She said she had to hold her face still in the mirror because she didn't want to cry in the salon. ✅ Month 4: she had to buy new hair ties, because her ponytail was too thick for the old ones. Her part looked like a line again, not a highway. And one night her husband reached for her head, and she didn't move his hand. And the thing nobody puts on a chart. Her husband reaches for her head one night and she doesn't move his hand. That's it. No before-and-after miracle. Just follicles that were being squeezed getting left alone long enough to do their job. And it comes with 90 days, money back, no questions. Which tells you something, because a company doesn't offer that on something that doesn't work. So here's what I want to say to you, the woman who's been noticing her brush. You're not the woman in my chair at year four. Not yet. You're the one I never get to meet, because you never come, because you've told yourself it's nothing. It isn't nothing. But it is early, and early is the only time keeping what you have is still the easy fight. You don't have to become your mother. You don't have to become the woman at the back of the photo. You just have to stop telling yourself it's small. 👉 https://trybloomandbond.com/products/pumpkin-seed-oil-softgels-hair-loss-solution-for-women

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