Ad copy

🥩 Job Post @babycakes.bkk — Marketing Manager 🩷🎂 Full-Time — Sukhumvit 101/2, Bangkok Apply: [email protected] Role Overview: Lead Babycakes’ end-to-end marketing execution by driving high-impact campaigns, maintaining brand excellence, and guiding the team toward measurable business growth. This role balances strategy, creative direction, performance insight, and people leadership in a fast-moving consumer brand environment. Responsibilities: Campaign Planning & Management → Plan and lead end-to-end marketing campaigns (product launches, seasonal moments, brand initiatives). → Develop and manage the marketing calendar and cross-channel communication plans. → Ensure all campaigns have clear business objectives and contribute to sales growth. → Manage KOL collaborations, paid media (Meta, TikTok, etc.), and partner activations within budget. → Coordinate with internal teams and external partners/agencies to ensure timely, high-quality execution. → Track, evaluate, and optimize campaign performance with clear improvement recommendations. Brand Strategy & Creative Direction → Maintain Babycakes’ brand identity, tone of voice, and visual consistency across all touchpoints. → Oversee content quality and creative execution across IG, TikTok, and digital platforms. → Guide visual and storytelling direction for both daily content and major launches. → Develop clear creative briefs for campaigns and product launches. → Collaborate with Product/R&D to ensure launches align with brand concept and storytelling. → Review key creative materials and provide structured, actionable feedback. Digital Performance & Future Growth → Monitor performance across social media, paid media, and early-stage digital channels. → Track key metrics: reach, engagement, conversion, retention, ROI. → Analyze performance data to identify opportunities for efficiency and revenue growth. (↘︎)