The Iceman (Wim Hof) Facebook ad: “This is what alive feels like”

Ran for 18 days, from September 4 to September 22, 2026, the last day Crush saw it.
Run by The Iceman (Wim Hof) on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 4607363812853960
- Platforms
- Facebook and Instagram
- Relaunches
- 0
- EU reach
- 57,763
Ad text
Strangers arrive. A tribe leaves. ❄️ We line up at the edge of the ice, arms around each other, hearts pounding, shivering together in anticipation. Breath by breath, we step forward into the icy water. Every splash, every gasp, every laugh reminds us why humans are capable of so much more than they believe. "That was something I have NEVER experienced before in my whole life. Absolutely indescribable, beyond words, beyond imagination." Winter Expedition, Sweden, December 6-11. Are you ready to jump in?
Where the ad sends people
wimhofmethod.com
This is what alive feels like
Winter Expedition, Sweden, December 6-11. Arms linked, hearts racing, we step into the icy water together. Strangers arrive, a tribe leaves.
Book travel: activities.wimhofmethod.com(opens in a new tab)










