The Iceman (Wim Hof)The Iceman (Wim Hof) Facebook ad: “What can the cold teach you?”
Running for 14 days since September 22, 2026. Crush last saw it on October 6, 2026.
Run by The Iceman (Wim Hof) on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 4690677261255230
- Platforms
- Facebook and Instagram
- Relaunches
- 0
Ad text
Can you change the way your body responds to the cold? 🧊 For a long time, our response to cold was considered largely automatic. The temperature drops. The body reacts. Scientists at Wayne State University wanted to see whether breathing and focused attention could influence that response. Before they exposed me to the cold, I prepared with my breathing practice. Then, as the cold set in, I focused my attention inward. The scans showed something interesting: my brain was responding differently, while my body maintained a more stable skin temperature during the cold. It showed that our response to the cold may not be as automatic as we once thought. Curious what these practices can do for you? Try my free Mini Class and experience the basics of breathwork, cold exposure, and mindset training for yourself.
Where the ad sends people
wimhofmethod.com
What can the cold teach you?
Learn the power of breathwork, cold exposure, and mindset training in my free Mini Class.
Sign up: wimhofmethod.com(opens in a new tab)
