Tyler Foster ad creative
Tyler Foster
Tyler Foster

Inactive· since Feb 15, 2026

3
days it ran
6
relaunches
1,903
EU reach

Ad copy

I make $187,000 a year. I have $43,000 in credit card debt. Two maxed out cards my wife doesn't know about. A checking account that hits zero a week before payday. And a constant, crushing anxiety about money that makes no sense given what I earn. Let me say that again: I make more than 95% of Americans. And I'm drowning. Nobody knows. My coworkers think I'm financially comfortable. My family thinks we're doing well. My wife knows we're "tight" sometimes but has no idea how bad it actually is. I carry this secret like a stone in my chest. Let me tell you how a man who makes good money ends up broke. It starts with purchases I don't remember making. I'll check my credit card statement and find hundreds of dollars of charges I have no memory of. Not fraud. My purchases. Things I bought in moments that have completely disappeared from my brain. It continues with bills I forget to pay. Not because I don't have money. Because they slip through the cracks. The late fees stack up. The interest compounds. Payments I could easily afford become debts that grow while I'm not paying attention. It compounds with impulse purchases. Something catches my attention and I buy it before any rational thought can intervene. The dopamine hit is instant. The regret comes later, when I see the charge and wonder what I was thinking. And underneath all of it: the avoidance. I don't check my accounts. Don't look at statements. Don't add up the damage. Because the anxiety of knowing is worse than the anxiety of not knowing. So the hole gets deeper while I pretend it doesn't exist. I'm 44 years old. I have an MBA. I understand finance. I've helped companies manage million-dollar budgets. I cannot manage my own checking account. The gap between what I know and what I do is destroying my life. My wife has started asking questions. Where does the money go? Why are we always tight? Why can't we save for vacation like other families? I lie. Make up explanations. Blame unexpected expenses. Because telling her the truth would mean admitting I'm a failure. A man who makes six figures and can't keep his family financially stable. What kind of man is that? Here's what I've tried. Budgets. Spreadsheets with every category. They work for about two weeks before I stop updating them. Stop checking them. Stop remembering they exist. Apps that track spending. I ignore the notifications. Or turn them off because they cause anxiety. Cash envelopes. Old school, can't overspend what you don't have. I'd lose the envelopes. Or forget to take them. Or find excuses to use the card "just this once." Everything works briefly. Nothing works permanently. My brain won't maintain the systems that would save me. Here's the part I've never told anyone. Last month, I got a collections call at work. For a medical bill I forgot I had. Had to take it in the hallway, terrified someone would hear. That night, after my wife went to sleep, I finally did what I'd been avoiding. Logged into every account. Added up every debt. Looked at the real number. $43,247. On a salary that should make that impossible. I sat in the dark and typed: "Why can't I manage money no matter how much I make." I expected articles about budgeting. Discipline. Self-control. Instead, I found something that explained my brain. An article about ADHD patterns and financial management. About how the same brain that struggles with attention struggles with money — impulse control, task monitoring, future planning, consistent follow-through. All the things financial stability requires. It's not about income. It's about executive function. Some brains can't maintain the systems that money management requires. Not because they're irresponsible. Because they're wired differently. There was a quiz. An app called Liven that helps regulate these patterns. That builds the capacity to maintain systems instead of abandoning them. I took the quiz at 2 AM. The results described my entire financial life — every forgotten bill, every impulse purchase, every month of avoidance. Started the app the next morning. Five minutes a day. Week 1: Set up automatic payments for everything. Not willpower. Automation. Remove the need to remember. Week 2: Checked my accounts without panicking. First time in months I looked at the numbers without spiraling. Week 3: Impulse urge hit while online shopping. Noticed it. Named it. Closed the browser. Didn't buy. Week 4: Told my wife. Everything. The cards. The debt. The years of hiding. She was angry. Then she cried. Then she said: "We can fix this. But only if you're actually going to change." Week 6: I'm changing. First month in years I didn't add new debt. First month the balances went down instead of up. First month I felt like maybe this isn't permanent. The debt isn't gone. The hole took years to dig. It'll take years to fill. But I stopped digging. And that's everything. My wife checks the accounts with me now. Weekly. Together. Not because she doesn't trust me. Because I asked her to. Because I know I need the support. I told her last week: "I think my brain just works differently with money. It's not an excuse. It's an explanation. And I finally have help." If you make good money but never have any... If financial chaos follows you regardless of income... If you're hiding debt while earning more than enough... It might not be about budgeting better. It might be about a brain that can't maintain systems without support — and there's finally something that helps. Liven has a quiz that explains what's happening with money. Why your brain can't do what you know it should. And what finally changes. I spent years drowning in silence. The answer was in my phone. Link is below. 💙

All men with ADHD built for leadership but stuck in self-sabotage need to hear this

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