Ad copy

"𝗬𝗼𝘂'𝗿𝗲 𝘁𝗼𝗼 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲, 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝘁 𝗳𝗼𝗿 $𝟭𝟬" We saw this comment on one of our ads — and honestly, it’s a fair question. Because when you’re behind the scenes creating natural skincare with high-quality ingredients from Australia and New Zealand, working with ethical local manufacturers, skipping fillers, paying for shipping, and using sustainable glass packaging with an in-house recycling program — it all adds up, fast. Big brands? They mass-produce hundreds of thousands (even millions) of units with cheaper ingredients and fillers, then sit them on shelves for years. That’s how they do $10 — volume and cheap ingredients. But we’re not here to compromise. We make small batches so your skincare is always fresh — not mass produced. We use premium, natural ingredients — not just what’s cheap. And we stick with Australian and New Zealand suppliers because sustainability, ethics, and quality actually matter to us. This isn’t about shaming — variety and accessibility are important. But if you’ve ever questioned why small businesses cost more or asked a small business to justify their costs, maybe it’s time to start questioning how big brands can afford to charge so little.