Skip to content
Amanda Mom Fitness-Diastasis Recti

Amanda Mom Fitness-Diastasis Recti Facebook ad: “Your Mom Pooch Isn't Fat, It's Diastasis Recti”

Amanda Mom Fitness-Diastasis Recti Facebook ad: Your Mom Pooch Isn't Fat, It's Diastasis Recti

Ran for 1 day, from March 29 to March 30, 2026, the last day Crush saw it.

Run by Amanda Mom Fitness-Diastasis Recti on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

Want an ad like this for your product?

Crush makes new ad images for your product from this ad: your logo, your product photo, your offer.

Trials from $19.95 USD, then $79.95 USD a month. Cancel anytime.

About this ad

Meta Ad Library ID
855377844243060
Platforms
Facebook, Instagram, Audience Network, Messenger and Threads
Relaunches
1

How we count

Ad text

Most new moms blame their pooch on their diet. Too many carbs. Not enough cardio. Late night snacking. The iced coffee. The chocolate. "I just need more discipline." But there's one thing almost nobody checks for after pregnancy. And it's the real reason your stomach still pooches out. No matter how much weight you lose. No matter how many crunches you do. No matter how little you eat. It has nothing to do with fat. How do I know? I lost 19 pounds after my baby. My arms got thinner. My face slimmed down. My thighs fit into jeans again. But my pooch? Still there. Still pushing out every morning like I was four months pregnant. So I did what every mom does. I tried everything. ❌ Crunches every night after the baby went down. ❌ Tracked every calorie in MyFitnessPal. ❌ Cut out chocolate. ❌ Swapped my Venti Shaken Espresso for black coffee. ❌ Did a month of HIIT classes. ❌ Tried Weight Watchers. ❌ Tried Jenny Craig. ❌ Wore Spanx under every outfit. ❌ Downloaded Every Mother. ❌ Started Mutu System. Nothing worked. The breaking point came on a Sunday afternoon. I was picking up my daughter from my sister's house. My niece walked up to me. Put her little hand on my stomach. Looked up at me with the most genuine face and said: "Auntie, is there another baby in there?" She was four. She was being sweet. She didn't mean anything by it. I said "no sweetie, just a big lunch" and I smiled and I packed the car and I drove home and I pulled into the garage and I turned off the engine and I sat there and cried until my chest hurt. Not because a 4-year-old hurt my feelings. Because I had spent 9 months doing everything I was supposed to do. Counting every calorie. Doing every crunch. Giving up every treat. Sweating through every class. And the result was that I still looked pregnant enough for a child to notice. I sat in that car and something cracked open. Not just frustration. Something deeper. I realized I couldn't remember the last time I looked in the mirror and saw myself. Not the old me with the perfect body. Just me. The woman I used to recognize. The woman who used to get dressed without dreading it. Who used to let her husband take photos without flinching. Who used to walk into a room without crossing her arms over her pooch. She was gone. And 9 months of dieting and crunching hadn't brought her back. I used to stand in the bathroom after a shower and pull up the skin on my lower stomach with both hands. Stretch it tight. Stare at what I would look like without the pooch. Just for a second. Just to remember what she looked like. Then I'd let go. And watch it fall back. And hate myself for caring this much when I had a healthy baby and a good life and no right to complain. But I did care. Every single day. And I was done pretending I didn't. ======== Here's what nobody told me. During pregnancy, your ab muscles get pushed apart down the middle. The tissue between them stretches out. Like a rubber band pulled too far. After delivery, that gap doesn't always close. The tissue loses its elasticity. The muscles stay separated. And a weak spot forms in your abdominal wall. Your tissue and organs push forward through that weak spot. That bulge is the pooch. Not fat. A structural gap. It has a name. Diastasis recti. About 40% of women still have it at 6 months postpartum. I was one of them. Nobody checked. Nobody told me. My OB cleared me to exercise at 6 weeks. Never tested whether my abs had separated. Never mentioned it. So I went home and did crunches. For 9 months. ======== Crunches made it worse. Every crunch creates pressure inside your abdomen. If your abs are separated, that pressure pushes straight through the gap. Stretching it wider. Every single rep. I did hundreds of crunches thinking I was fixing it. I was making the gap bigger every night. Planks did the same thing. And the dieting? You can lose every ounce of fat on your body. The pooch stays. Because it was never fat. That's why I got skinny everywhere except my pooch. That's why the Spanx only worked while I wore them. That's why nothing worked. I wasn't lazy. I wasn't undisciplined. I had a structural problem nobody told me about. And I spent 9 months making it worse. ======== The turning point. I was done trying to figure this out on my own. Done blaming my diet. Done punishing myself with crunches. Something was wrong. And I needed someone who could actually tell me what it was. A friend told me to see a pelvic floor physical therapist. Best decision I ever made. She had me lie on my back and lift my head slightly. Then she pressed two fingers into the center of my stomach. They sank in past the first knuckle. Soft. Squishy. No resistance. "Three finger separation," she said. Then she explained it. There's a deep muscle called the transverse abdominis. It wraps around your midsection like a belt. When it contracts, it squeezes inward. Pulls the two sides of the gap toward each other. It's the only muscle that can close it. But after pregnancy, that muscle is so stretched and weak that the contractions you can produce on your own aren't strong enough. You're pulling in the right direction. But not hard enough. That's why the exercise programs didn't work. Right muscle. Not enough force. "So what do I do?" She told me about EMS. Electrical muscle stimulation. It sends gentle pulses directly to the belt muscle. Not the surface abs that crunches hit. The deep one underneath. And it makes it contract harder than you can on your own. Hundreds of contractions in a single session. While you just lie there. No crunching. No pressure through the gap. No making things worse. Just the belt muscle squeezing inward. Over and over. Getting stronger every session. Ranked the number one non-surgical treatment for closing the gap across 21 clinical trials. ======== I was excited for about 30 seconds. Then I looked into what EMS actually involves at a clinic. They strap you to a machine. Place electrode pads on your stomach. Plug you in. You lie there for 30 to 45 minutes. Two to three sessions a week. $150 to $200 per session. For 8 to 12 weeks. Plus driving to the clinic. Plus finding childcare every time. Plus scheduling around nap times and feedings and work. I looked at my baby sleeping on the couch next to me. The technology was right. The logistics were impossible. So I started looking for a way to do it at home. That's when I found out someone had taken the same EMS technology they use in pelvic floor clinics and put it into a wearable belt. No machine. No clinic. No appointment. No childcare. You strap it on. Turn it on. Lie down. It holds the pads in the right position over the deep muscle so you don't have to figure out placement. 10 minutes. On the couch. While the baby sleeps next to you. Same contractions. Same deep muscle. Same inward pull. Just without the $200 per session and the impossible logistics. I ordered mine at 1 AM. Didn't tell my husband. Didn't want to get his hopes up after watching me quit everything else. ======== The first time I turned it on, I felt something I hadn't felt since before I was pregnant. A deep squeeze in my lower stomach. Not a crunch feeling. An inward pull. Like something tightening from the sides instead of pushing from the front. By the end of the first week, something was different. A sense of holding when I stood up. Not Spanx. Something inside. By week two, I stopped doing the automatic suck-in thing. My pooch just sat closer to where it should be. By week three, something clicked. I tried one of the deep core exercises from Every Mother. The same program I'd quit weeks into because nothing was happening. This time I could feel the muscle engage. Actually feel it. For the first time since before I was pregnant, when I tried to contract my deep core, something responded. The belt had woken the muscle up enough that exercise could finally do its job. That's the thing nobody explains. Exercise wasn't wrong. It was just too early. The muscle was too weak to respond. The belt got it strong enough to show up. Then exercise took over. By week five, I was doing 10 minutes of the belt plus 10 minutes of gentle core work. 20 minutes total. On my living room floor. Baby on a blanket next to me. I went back to my PT. She did the finger test again. "One and a half fingers. Down from three." By month two, I wore a fitted shirt to the grocery store. Not oversized. Not strategic. Just a shirt. My husband took a photo of me and the baby at the farmer's market. I didn't turn away. Let him keep it. By month three, I buttoned my pre-pregnancy jeans. My sister said "you look like yourself again." I had to leave the room so she wouldn't see me cry. Because that was the thing. It was never about a flat stomach. It was about recognizing myself again. Looking in the mirror and seeing me. Not the postpartum version. Not the hiding version. Me. And she was back. ======== It's called FitMama. 10 minutes a night. Lying down. No gym. No equipment. No childcare. No crunches that make it worse. No diets that can't reach a structural problem. No Spanx you have to reapply every morning. Just the one muscle that can actually close the gap. Finally contracting hard enough to do its job. ======== If your pooch won't go away no matter what you try... If you're skinny everywhere except the one place that matters... If you're hiding in oversized shirts and keeping the lights off... If you love your baby but secretly grieve the body you gave up to have them... You're not lazy. Your iced coffee isn't the problem. You might have a gap you don't know about. And everything you've been doing has either been ignoring it or making it wider. But you can close it. And you can get her back. ======== 👉 Try FitMama risk-free for 30 days. If you don't feel the difference, every penny back. No questions asked. ======== P.S. You can keep your iced coffee. And your chocolate. They were never the problem. My morning routine now is the couch, the baby next to me, FitMama on, Shaken Espresso on the coffee table. 10 minutes. That's the whole thing. And when I catch my reflection on the way to the kitchen, I don't look away anymore.

fit-mama.store

Your Mom Pooch Isn't Fat, It's Diastasis Recti ☝️

The first ab stimulator built specifically for post-partum moms. Postpartum weight loss isn't regular weight loss. And you already know that — because you've been doing everything right and nothing is changing. You can't just cut calories because your supply drops. You can't get to the gym because...

Learn more: fit-mama.store(opens in a new tab)

More from Amanda Mom Fitness-Diastasis Recti

See all Amanda Mom Fitness-Diastasis Recti ads
  • Amanda Mom Fitness-Diastasis Recti Facebook ad: Your Mom Pooch Isn't Fat, It's Diastasis Recti

    Ran 1 day

    1 relaunch

  • Amanda Mom Fitness-Diastasis Recti Facebook ad: Your Mom Pooch Isn't Fat, It's Diastasis Recti

    Ran 3 days

  • Amanda Mom Fitness-Diastasis Recti Facebook ad: Your Mom Pooch Isn't Fat, It's Diastasis Recti

    Ran 3 days

  • Amanda Mom Fitness-Diastasis Recti Facebook ad: Your Mom Pooch Isn't Fat, It's Diastasis Recti

    Ran 3 days

More ads from the top 1,000

See the top 1,000 ads