Michael Harrison ad creative
Michael Harrison
Michael Harrison

Inactive· since Mar 21, 2026

8
days it ran
1
relaunches
3
EU reach

Ad copy

A mate sent a photo of me to the group chat after a barbecue and I looked at it once and put my phone face down on the table. Not because I was embarrassed. Not immediately. It was something quieter than embarrassment — a kind of recognition that I'd been successfully avoiding for a long time and had just run out of road. My face in that photo was red in a way that had nothing to do with the afternoon sun. Deep, uneven, the cheeks and nose of a man who looked like he'd been drinking since morning. I'd had two beers over five hours. Nobody in the group chat said anything. That was somehow worse than if they had. I'm 44. I work a physical job. I've spent most of my adult life outside. I carry what outdoor work does to a face the way men who work outdoors do — you accept it, you don't complain about it, it's part of what you are. But the redness wasn't weathering. Weathering is even. It settles into you gradually and evenly and tells an honest story about how you've spent your time. This was something else. Reactive, persistent, uncontrollable. Worse in heat, worse in cold, worse after a drink, worse when I was tired. A face that was constantly communicating something I wasn't feeling. I saw a dermatologist eventually. Metronidazole gel. Sixteen weeks. Every night without exception. It worked. The redness settled substantially and for sixteen weeks I stopped thinking about my face, which is the only result I'd ever wanted. Then the tube ran out. I didn't refill it immediately. Life fills up. Within a week the redness was back. Not gradually — suddenly, as if the sixteen weeks had never happened. I went back. Higher concentration. She was unsurprised in a way that told me this was a familiar pattern. I asked her, at the third appointment — the one where I had clearly run out of patience with the cycle — what was actually driving the underlying condition. Not what the gel suppressed. What caused the skin to be this reactive in the first place. The honest answer came not from the consultation but from several nights of reading on my own. Your skin has a barrier — a physical lipid structure made of fatty acids — that regulates the immune response responsible for vascular dilation. When that barrier is healthy, your face handles ordinary inputs. Wine. Cold. A long day. Normal. When that barrier is stripped — by the same synthetic cleansers and prescription actives you're using to treat the redness — your immune system compensates with chronic activation. Blood vessels dilate permanently. The face in the group chat photo. The gel works on the immune activation. Not the barrier. The barrier stays stripped. The activation returns. What the barrier is made of: fatty acids. The same fatty acids in beef tallow — in almost identical ratios to human sebum, the oil your skin produces to maintain that layer. Apply them, and your skin uses them to rebuild the structure that should have been preventing all of this in the first place. I tried it with reasonable scepticism and a clear timeline in my head: six weeks, then I'd evaluate. Week eight my wife said my face looked different. She said it the way she says things she's been noticing for a while and has been waiting to mention. There's a photo from a barbecue three months ago in my camera roll. I haven't put my phone face down once.

3 years outside wrecked my face. Then this☝️

A guy comes to me frustrated. He went to a dermatologist because his skin was getting worse—dryness, redness, fine lines that shouldn't be there yet.

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