Michael Harrison Facebook ad: “My Moisturiser Was POISONING My Skin.”

About this ad

Meta Ad Library ID

934600522482500

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

Niche

Skincare & Beauty

How we count

Ad text

The ingredients in my moisturiser were POISONING my skin and I had no idea. I'm an engineer. I read things. But for fifteen years I never read the label on my own face products. One night I actually looked. Fourteen ingredients. I could pronounce three. I looked them up. Not WebMD. Basic chemistry databases. Petroleum derivatives. Silicone compounds. A preservative system that stops bacteria growing — which means it's doing something similar inside your body when it absorbs. The fourth ingredient was water. That's when it clicked. Water-based moisturisers need all those chemicals because water and oil don't mix. They need emulsifiers. Preservatives. Stabilisers. All of it there to hold together something your skin was never built to absorb. Your skin produces oil — sebum — as its natural protection. It has no system for absorbing water. So every water-based moisturiser ever sold is, at a fundamental level, incompatible with how your skin actually works. Found a product that understood this. Four ingredients: beef tallow, raw honey, olive oil, beeswax. Same fatty acid profile as human sebum. No water. No chemistry lab. Applied it. Absorbed in thirty seconds. No residue. No greasy feeling. My skin looked better in two weeks than it had in years of using the other stuff. One jar. Four ingredients. You can name all of them. That's the test I'd use.

Where the ad sends people

bare-ritual.com

My Moisturiser Was POISONING My Skin.

A guy sits down across from me—successful, takes care of himself, probably works out—and says: "I've tried everything for my skin. Nothing works. It all just sits there feeling greasy while my face still looks like shit."