Martha Rodgers ad creative
Martha Rodgers
Martha Rodgers

Inactive· since Mar 16, 2026

126
days it ran
1
relaunches

Ad copy

Healthy Petz is a "SCAM" At least, that's what I thought when I clicked "order" and saw the shipping would take 5-8 days. Turns out I was completely wrong. And my husband who called it "internet nonsense" now won't let me run out. I'm Martha Rodgers. I'm 58. And three months ago I almost let skepticism kill our dog. My dog Max was fading. Scratching constantly. Couldn't sleep through the night. Hot spots that wouldn't heal no matter what we tried. I found an article about collagen deficiency at 2:47am. How dogs lose 7-10% of their skin collagen every year after age 2. How that's why allergies get worse as they age. How the skin barrier breaks down and lets every allergen through. The symptoms matched Max exactly. Showed it to my husband Tom at breakfast. "Another miracle cure from the internet? Remember the coconut oil thing? The apple cider vinegar? Just leave the dog alone, Martha." He was talking about 2003. An MLM vitamin scam. Twenty years later and he still brings it up. I felt stupid. Put my phone down. Didn't order anything. Two weeks later, I found Max lying in the corner of the kitchen. Not eating. Just lying there on the cold tile. Scratched himself so raw he'd given up. Didn't have the energy to walk to his bed. I sat on the kitchen floor and cried. That night, after Tom fell asleep, I ordered Healthy Petz Liquid Collagen on my phone. Under the covers like a teenager. Then I saw the shipping estimate. 5-8 business days due to high demand. My stomach dropped. This is it. This is the scam. They make you wait forever and by the time it arrives you've forgotten you ordered it. I almost cancelled right there. But Max was on the kitchen floor that morning. What choice did I have? Those 8 days felt like torture. Checked tracking obsessively. Morning. Afternoon. Night. Tom noticed. "What are you watching for?" "Nothing. Just... expecting a package." He gave me that look. Here we go again. Day 8: Package finally arrived. I hid it in the pantry behind the cereal boxes. Started mixing a few drops into Max's food every morning before Tom woke up. The liquid looked like... liquid. Nothing special. $29 for this. Tom was right. I got scammed. Day 3: He seemed slightly less itchy. Maybe. Day 6: Slept through the night. First time in months. Day 9: His hot spots were starting to scab over. Not spreading anymore. Day 12: He wasn't scratching after breakfast. Just... lying there. Calm. I almost dropped my coffee. Day 15: Tom was watching TV. Max jumped up on the couch. Curled up next to him. Didn't scratch once the entire evening. He stared at him. "Did Max just sit there for an hour without scratching?" "Yeah." "He hasn't done that in a year." Day 19: Tom walked in while I was mixing the drops into Max's food. "What's that?" "Collagen supplement." Pause. "The stuff from that Facebook article?" "Yep." I waited for the lecture. Instead, he watched Max eat. Max looked up at him, tail wagging. Something he hadn't done in months. He didn't say anything. Just nodded and walked away. Day 23. Evening. "Martha. Come look at this." Max was on his bed. Not scratching. Not licking his paws. Just sleeping. Peacefully. His coat was shinier. The hot spots were almost completely healed. Tom was quiet for a minute. Then: "Whatever's in that bottle... don't ever let us run out." Not "you were right." Just: "Don't ever let us run out." Now Tom reminds ME to reorder. "Did you check if we're running low?" "Order an extra one. I don't want to wait 8 days again." The man who called it "internet nonsense" now texts from work: "Do we have enough collagen for Max?" So yes. I thought Healthy Petz was a scam. The 5-8 day wait felt like a scam. The $25 price felt too cheap to actually work. I was completely wrong. You want to know what the actual scam is? The $150/month Apoquel that stopped working after six months. The $80 Cytopoint injections every four weeks that barely helped. The vet saying "some dogs just have allergies" instead of explaining why his skin barrier was broken. The Amazon collagen I tried first that was 67% underdosed with fillers that blocked absorption. That was the scam. Here's what I learned: Collagen deficiency is real. Dogs lose 7-10% of their skin collagen every year after age 2. By age 5, nearly half their barrier is gone. Microscopic cracks everywhere. Every allergen — grass, pollen, dust — gets through. The immune system goes crazy. That's the scratching. The hot spots. The ear infections. Apoquel and Cytopoint suppress the immune response. But the barrier is still broken. You're turning off the smoke alarm while the house is still on fire. You have to rebuild the barrier. And the barrier is made of collagen. But most collagen supplements are garbage. Wrong form. Not hydrolyzed. 10-20% absorption. Fillers that block what little collagen is there. Healthy Petz is different. Liquid form. Cold-processed. All three collagen types — I, II, and III. Hydrolyzed under 3,000 Daltons. 90-98% absorption. Zero fillers. Third-party tested every batch. A few drops per day. Mixed into food. $29 per bottle. Less than one Cytopoint injection. I signed up for Subscribe & Save. Arrives automatically every 30 days, before I run out. 20% off. Tom made me sign up. "So we don't have to wait 8 days again if we run out." The man who called it nonsense made me get the subscription. Here's where I got it from: shophealthypetz.com/products/liquidcollagen Fair warning: it took 8 days to arrive. High demand. That wait felt like forever. But it's nothing compared to the two years I wasted watching Max suffer. P.S. I remember that 8-day wait. Checking tracking. Feeling stupid. Convinced I'd been scammed. Now Tom won't let us run out. P.P.S. Max sleeps through the night now. Every night. No scratching. No hot spots. No chewing his paws. For two years I thought we'd lost that forever. We didn't. His skin barrier was broken. And I almost let my husband's skepticism stop me from fixing it. Don't make the same mistake.

Don't make the same mistake I almost did.

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Martha Rodgers Ad — Ran 126 Days | Crush Ad Library