Ben Simkin Facebook ad: “A Jet Engine On A Horse Cart”

About this ad

Meta Ad Library ID

950711698076561

Platforms

Facebook, Instagram, Audience Network, Messenger, WhatsApp and Threads

Relaunches

0

EU reach

162

Niche

AI & Software

How we count

Ad text

ChatGPT for the content team. Midjourney for design. Copilot for the developer. Zapier running the automations. Custom GPTs nobody documented. Eleven subscriptions. Around $2,400 a month. The team is busier than ever. The reports look great — more output, faster turnaround, activity everywhere. Six months in, the numbers say something else. Revenue: roughly the same. Margins: the same, maybe slightly worse. Capacity: gone, because half the week goes on learning tools instead of doing the work that pays. There's a name for this. It's the Retrofit Trap. Here's why it happens. When AI gets bolted onto an existing business, the business inherits every limitation of the original design. The roles assume humans doing manual work. The offer is priced around human delivery costs. The whole structure was built for a world that no longer exists. A jet engine on a horse cart is still a horse cart. When cars replaced horses, the winners weren't the people who strapped engines onto their carriages. They were the ones who designed vehicles from scratch around what an engine could do. The way out is one question. The AI industry doesn't ask it, because they sell tools, not redesigns. "If I were building this business today, from scratch, knowing what AI can do — would it look like this?" For almost every owner who answers honestly, the answer is no. That answer is where the re-engineering starts. Different offer. Different team structure. Different delivery model. Different pricing. Sarah ran a marketing agency. Twelve staff. $2.5M. She asked the question. She didn't buy a single AI tool. She redesigned the business around what AI made possible. Eighteen months later: team of seven, the people who stayed got raises, margins from 22% to 45%+, onboarding from three weeks to three days, revenue per team member nearly doubled. Same market. Same clients. Completely different business under the hood. Thirty years building tech companies and direct-response marketing businesses. Personally spent $30M+ on paid ads. Clients generated $2.8B in revenue. I fell into the Retrofit Trap in my own business two years ago before I found the way out. I wrote the full framework into a book. The AI First Company. 35 chapters. The Retrofit Test, the 7-zone business map, the 90-day re-engineering roadmap. $7. 365-day money-back guarantee. If you've stacked AI tools and your business looks identical to eighteen months ago — that's not bad luck. That's the Retrofit Trap. And it has a way out. 👉 Get The AI First Company — $7

Where the ad sends people

info.themastermind.com.au

A Jet Engine On A Horse Cart

What If You Could Run Your Entire Business With Half the Team and 5X the Output