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By the time a woman notices her hair thinning, it's usually been happening for two or three years. That’s because it starts deep in the follicle, but only shows up in the mirror long after the shift has started. So when you finally notice the ponytail is thinning or see more hair in the brush, it's already been happening for a while. And the reason is almost always hormonal, with the research being clear. In your 40s and 50s, your estrogen starts to drop, and another hormone called DHT starts to rise. These changes cause the hair follicles to get smaller, and the hair they produce grows back finer and finer. So over the years, the difference becomes much more visible. The good news is, these shrunken follicles don't disappear and are often just dormant. And dormant follicles can still grow healthy hair. They just need a little bit of love and the right environment. We've spent the last seven years building Blueberry Fields, specifically made for mature women’s hair. A shampoo and conditioner handmade in the USA, with cold-pressed blueberry extract shown to help fight hormonal thinning, alongside healthy fats and oils that nourish the follicle and feed the scalp. All sourced and made in America, with researched ingredients shown to help: 💙 Reduce shedding 💙 Support density and thickness 💙 Strengthen fine, weak hair 💙 Restore shine and radiance 💙 Smooth frizz More than 5,600 women across the US have transformed the look, health and feel of their hair with these bars. We started Humby because we believe every stage of a woman's life deserves a product made with real care. Every bar is handmade in small batches, mixed by real people in America, with cold-pressed ingredients sourced directly from farmers. And to say thank you for supporting our small business, we'll give you an extra $5 off your first order and include our bamboo scalp brush, which is gentler on thinning hair and helps reduce frizz. We have a full money back guarantee, because we know everyone's hair is different. So if for any reason you're not happy, just send us an email and we'll take care of you 💙