The Facebook ad library that shows what keeps running
The Crush Ad Library is a free index of Facebook and Instagram ads from Meta's public Ad Library, with how long each ad ran and how often it was relaunched. It is rebuilt every night, most recently on .
- 2.4M+ads in the library
- 228K+running this week
- 152K+brands
Browse ads by niche
How the Winning Score works
The Winning Score (0 to 100) rates ads seen running in the last 7 days on three public signals. Meta does not publish spend or sales, so the score reads what advertisers do, not what they earn.
Of the 2.2M+ ads Crush saw stop running, 72% ran less than 60 days. The median run is 25 days, and 22% of ads ran 90 days or more.
Records and numbers as of . How we count
Run time
up to 40 points
An ad that keeps running for months is one its advertiser keeps paying for. Full points at 365 days.
Longest run in the Top 1,000: 1,199 days, Realkredit Danmark. See the ad (Longest run in the Top 1,000)
Relaunches
up to 40 points
Launching the same creative again and again puts more budget behind it. Crush fingerprints the images and video of every ad and counts the relaunches. Full points at 25 relaunches.
Most relaunched in the Top 1,000: 105 relaunches, Gadgets. See the ad (Most relaunched in the Top 1,000)
EU reach
up to 20 points
Meta discloses reach only for ads shown in the EU, so this part counts only where Meta publishes it. Full points at an EU reach of 500,000.
Highest EU reach in the Top 1,000: 15,854,017 people, TikTok - EU. See the ad (Highest EU reach in the Top 1,000)
Browse ads by brand
Ranked by ads in the library, ads running this week and their longest run.
Ad Library questions
More questions? Email [email protected].
A free, searchable library of Facebook ads collected from Meta's public Ad Library. For each ad you see the image, the ad text and how long it has run, plus how many times the same creative was relaunched and, where Meta discloses it, the ad's EU reach.
A 0 to 100 score for ads seen running in the last 7 days: up to 40 points for run time (full at 365 days), 40 for relaunches of the same creative (full at 25) and 20 for EU reach (full at 500,000). Advertisers rarely keep paying for an ad that loses money, so a long run and many relaunches are strong public hints that an ad works. They are not proof: Meta does not publish spend or sales. The 1,000 highest scores make the Trending list, re-ranked every night.
Browsing and searching the library is free, with no account. A paid Crush plan adds tracking for your own keywords and competitors, with their new ads collected every 2 days, and AI that makes new ads for your product from the ones you pick.
From Meta's public Ad Library, which Meta publishes for transparency. Ad images and text belong to their advertisers. Crush is not the advertiser of any ad here, does not verify the claims ads make and is not affiliated with the brands shown, none of which has endorsed this library. Advertisers can ask us to remove an ad through our contact page.
No. The free library shows each ad as a still image with its text and how long it has run. To watch a video ad, open the ad's page and follow its link to Meta's Ad Library.
An ad counts as running when Meta lists it as active and Crush saw it in the last 7 days. For any other ad, the library shows the last day Crush saw it running.

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