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The Facebook ad library that shows what keeps running

The Crush Ad Library is a free index of Facebook and Instagram ads from Meta's public Ad Library, with how long each ad ran and how often it was relaunched. It is rebuilt every night, most recently on .

  • 2.4M+ads in the library
  • 228K+running this week
  • 152K+brands

How we count

Browse ads by niche

How the Winning Score works

The Winning Score (0 to 100) rates ads seen running in the last 7 days on three public signals. Meta does not publish spend or sales, so the score reads what advertisers do, not what they earn.

Of the 2.2M+ ads Crush saw stop running, 72% ran less than 60 days. The median run is 25 days, and 22% of ads ran 90 days or more.

Records and numbers as of . How we count

  1. Run time

    up to 40 points

    An ad that keeps running for months is one its advertiser keeps paying for. Full points at 365 days.

    Longest run in the Top 1,000: 1,199 days, Realkredit Danmark. See the ad (Longest run in the Top 1,000)

  2. Relaunches

    up to 40 points

    Launching the same creative again and again puts more budget behind it. Crush fingerprints the images and video of every ad and counts the relaunches. Full points at 25 relaunches.

    Most relaunched in the Top 1,000: 105 relaunches, Gadgets. See the ad (Most relaunched in the Top 1,000)

  3. EU reach

    up to 20 points

    Meta discloses reach only for ads shown in the EU, so this part counts only where Meta publishes it. Full points at an EU reach of 500,000.

    Highest EU reach in the Top 1,000: 15,854,017 people, TikTok - EU. See the ad (Highest EU reach in the Top 1,000)

Ad Library questions

More questions? Email [email protected].

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