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A quick message from our CEO Tim Chermak Over the last 12 years, I’ve seen Platform grow from one realtor, to a handful, to hundreds of clients across the country. It’s been an incredible journey and I feel lucky to have been a part of it… Realtors trust us to manage their digital marketing because what we do, works. And it works because it’s DIFFERENT from what other marketing companies do. Our secret sauce is that we write ads that don’t look like ads. That’s why I used this random photo of me grabbing a burger 🍔 It doesn’t look like an ad you’d expect to see from a professional marketing agency. This activates the part of your brain where you think you’re seeing a personal post from a friend. Therefore, you’re more likely to click. It’s a very subtle change in how you do social media marketing, but it makes a huge difference in the click rate. The click rate affects the CPM, which drives down your cost per lead and results in more social media engagement per dollar spent. It’s a flywheel effect that creates pretty cool results. This is how many of our realtors have literally doubled their GCI (or more). Over the last decade, we’ve spent millions of dollars testing ads. What we’ve found is the best social media ads look more like organic posts. The kind of content you would share on your PERSONAL profile, not your business page. In other words, make ads that don't look like ads. One of my advertising heroes is Howard Gossage. He once said “People don’t read ads. They read what interests them. Sometimes, it’s an ad.” With that being said, I hope you enjoyed this ad 🙂 —Tim PS On an unrelated note, if you ever find yourself in Naples Florida, I highly recommend Jimmy P's Burgers. They’re amazing Oh and one more thing. If you want to see the specifics of what we do for realtors with the "Platform" marketing program, watch this quick video: https://platform.marketing/platform-helping-realtors/