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REALTORS, this is long but hopefully worth reading. I sold 74 homes the year before I joined the Platform marketing program. However, last year we sold more than 250 homes (GCI increased from $500k to $2 million). Here's how it all happened... I’ve been with Platform almost 3 years now and I don’t even have words to say what has happened in my business since joining the PlatFam. Like, it’s mind blowing. Tbh it probably took 8 to 11 months for me to see some real momentum from it. But once it got going, it really got going. That's how marketing usually works! Today, I have more business than I can even handle myself. However I had MAJOR growing pains the past 6 weeks and even lost 6 deals in the past 2 weeks because of them. I was drowning in listing consultations, home evaluations etc and didn’t have the capacity and I failed several potential clients that wanted to hire me. I literally ran out of hours in the day. I’ve battled so hard with it, but the messy middle is part of the process and thankfully my full time listing coordinator just started! This will help me scale and leverage my time. I already bless my team with so many warm buyer leads, one of my agents recently put 3 under contract just from the leads in ONE WEEK! I LOVE being able to GIVE to them and bless them. Just this week, I made a comment that my business is almost getting too much for me to handle. Even just on the listing side now. So I made a hire and I now have a full-time listing coordinator that is riding with me to all of my appointments, she actually drives me to them so I can have more time to actually work, respond to emails, and catch up on some stuff that I need to do behind the scenes, the reason I lost the 6 deals because needed more time to work on the behind the scenes stuff. She’s now also helping do all of my running numbers and seller communication and all the things because I’m really focusing on what brings me joy....marketing! Just between what I have Under Contract, what I have closed so far this year and the listings that I have upcoming is more than all of the closed deals I did last year….and we are still in the first quarter as I type this sentence :scream: I did already have an amazing social media presence when I partnered with Platform, but within the last almost 3 years, it’s just been wild to see what has happened. Going from serving 74 families when I hired Platform to myself and team closing 251 last year. That is just since joining Platform. From $500k to more than 2 million GCI. But also a side note - it always looks like I win win and win, but man there’s been some hard hard losses and they linger and it’s beat me up. So just know, those winning and winning, we have losses too. So this is to say - work hard, watch it change your life and business. Also know that any business/entrepreneur that is wildly growing, you will have the messy middle, it will rock you emotionally and mentally, so armor up your mind. If you feel the growth rapidly coming, don’t wait to hire, because then it’s too late. Hire for the growth you see and the growth that you already have forecasted with data. Cheers - Platform is the REAL DEAL! But only if you show up and be the REAL DEAL consistently. You can’t cheat hard work! BTW, real life picture of my messy Bronco 🫣 Every Realtor's car interior looks like this, right? Grateful for this business, even when I feel it’s crushing me. Trying to use it all as a growing tool! Anyways, if you’re looking to radically change your business & your life, I encourage you to commit to radical consistency. And hiring Platform marketing won't hurt either ;) -Kara Farrar