Based Supplies ad creative
Based Supplies
Based Supplies

Inactiveยท since Aug 4, 2026

7
days it ran
0
relaunches

Ad copy

My sister said four words to me at her kitchen sink last Christmas. I cancelled my January Botox appointment the next morning. I've started to tell this story three times and deleted it three times, because the four words sound like nothing when I just hand them over. You need to know my sister first. Then they'll land on you the way they landed on me. I'm Anne. I'm 44. I live in Naperville, Illinois, with my husband Tom and our two boys, 12 and 9. I'm a project manager at an insurance company, which means I spend my days making spreadsheets about things that might go wrong. My sister Beth is 49. Five years older, her whole life ahead of me like a scout. Six years ago Beth did the thing everyone talks about and nobody does. She and her husband Dale sold their townhouse in Schaumburg and bought eleven acres outside Traverse City, Michigan, with a farmhouse the color of an old dishrag and a barn that leaned. She was a compliance officer. Now she keeps bees, raises chickens, splits a cow share with two neighbors, and cans enough tomatoes every August to survive a war. We thought she'd lost her mind. I said so, at the time, out loud, at Thanksgiving. I need you to hold onto one more person: our grandmother, Ruth. She raised six kids on a dairy farm in Wisconsin. And on the shelf above her kitchen sink there was always a little dented tin of white salve that she made herself, every fall, from tallow. Beef fat, rendered down slow. She put it on her hands every night of her life. On her face too, temples and cheeks, two fingers, a little circle, done. Grandma Ruth died at 91. I was 19. What I remember, and my mother says the same thing so I know I didn't invent it, is that her hands and her face were soft. Not young. Soft. Ninety-one years of Wisconsin winters and her cheeks felt like the inside of a glove. Nobody thought that was skincare. That was just Grandma. Okay. Now me, and my face. I got my first Botox appointment at 41, three years ago, after I saw my company headshot. We'd had a photographer come to the office. When the gallery came back I looked at mine and physically flinched. The two vertical lines between my eyebrows, the ones they call the elevens, made me look like I was reviewing a claim I intended to deny. The med spa was in a strip mall between a Chipotle and a nail place. $500 a visit, every three months. And it worked, in the way it works: the lines went quiet. My forehead went smooth. I did that for three years. Twelve visits, give or take. Somewhere north of $5,500 with tips, and I'm rounding down because the real number upsets me. Here's what I actually bought, and it took me three years to see it. I bought a forehead that didn't move. I'd tell a joke in a meeting and feel my face not participate. My younger son drew our family in fourth grade and gave everyone eyebrows except me, and everybody laughed, including me, with the top half of my face sitting perfectly still like it was waiting for its turn to speak. And every twelve weeks or so, the lease came due. The lines would start seeping back in, deeper-looking every round, and I'd feel this low hum of panic until the next appointment. I never once looked at my calendar and felt free. I felt maintained. Last Christmas we drove up to Beth's. Five hours with two boys and a cooler. Christmas Eve morning, Beth was rendering tallow. If you've never seen it: a heavy cast iron pot on the stove, chunks of suet from their cow share melting down into gold liquid, the whole kitchen smelling warm and faintly like a roast. Mason jars lined up on the counter waiting. She strains it, pours it, and it cools into something white and smooth as a candle. Some of it she cooks with. Some of it becomes the salve. Same recipe as Grandma Ruth's, more or less. She'd been making it for a few years and I'd been teasing her about it for exactly as long. Very pioneer of you, Beth. Where's your bonnet, Beth. I was leaning on her counter with my coffee watching her stir, and it was dark outside by 4:30 the way it is up there, and the window over her sink had gone black and turned into a mirror. And I caught myself in it. I want to describe exactly what I saw, because this is the moment the whole thing turns. The Botox was at week ten, wearing thin. The elevens were coming back in. And I had spent so many months either frozen smooth or bracing for the thaw that I genuinely did not know, looking at that window, which face was mine. The smooth one that couldn't laugh right, or this one, coming back in like a photograph developing, annoyed and tired. I said, to the window, not really to Beth: "My face doesn't move right in pictures anymore." Beth kept stirring. I said, "Do I look old to you? Honestly." And my sister turned off the burner, dried her hands on the towel that hangs off her oven door, looked at me for a second longer than was comfortable, and said: "You look far away." Four words. Not old. Far away. She didn't say anything else. Beth is not dramatic; she went back to her jars. But I stood there with my coffee going cold because she had put her finger directly on the thing I couldn't name. I didn't look aged. I looked absent. Like a woman politely waiting behind glass. For three years, in every photo, at every school concert, across every dinner table: present, pleasant, and far away. That is what I had been buying. $500 every three months to send my face somewhere else. I was quiet most of the drive home. Tom knows better than to interrupt that particular quiet. The next morning, a Wednesday, I called the med spa and cancelled January. The girl asked if I wanted to reschedule and I heard myself say, "No, I'm going to see how it goes." I'm going to see how it goes. Casual as anything. My heart was pounding. What went, for the record, was the Botox. All the way off by early February. And the lines came back like they had been idling in the driveway the whole time. The elevens, deep. The forehead rows, all three. In fluorescent office light I looked like my headshot again, except three years older, because I was. I will not pretend I was brave. I looked up the med spa's February openings twice. What stopped me both times was embarrassingly simple: I could hear Beth saying you look far away, and I could not sit in that chair and pay $500 to go far away again. So instead I called Beth. We talk Sundays anyway. I asked her the question I'd been chewing for six weeks: what is your actual secret, and do not say well water. She laughed. Then she gave me the least mystical answer I have ever heard, and I'm giving it to you the way she gave it to me. She said Grandma's tin wasn't a folk remedy, it was just biology nobody wrote down. Skin is an organ. It rebuilds itself constantly, and it rebuilds itself out of fat. The fatty acids in tallow are nearly the same fatty acids your skin makes on its own. Not similar the way a marketing page means it. Actually similar, structurally. So when you put it on, your skin doesn't sit under it like it's wearing a raincoat. It takes it in and uses it. And tallow from grass-fed cows carries the fat-soluble vitamins, A, D, E, K, which are materials skin uses to rebuild collagen. The stuff that keeps it thick and bouncy, the stuff you lose every year after 40. Then she said the sentence that reorganized my entire understanding of the last three years. I wrote it down after we hung up. "Botox pins the muscle so you can't watch the skin failing. It doesn't stop it failing. You've been paying to not watch." The wrinkle was never the muscle. The wrinkle is thin, hungry, under-supplied skin creasing where the muscle folds it. Freeze the muscle, sure, the crease stops deepening for ten weeks. But the skin underneath gets nothing. No materials. It just keeps quietly thinning, on schedule, and you find out how much whenever you stop. I found out in February. I asked Beth to just send me a jar of hers. She said no, hers is rough, she doesn't measure, sometimes it smells like a candle that worked on a ranch. She said: "There's a small company that does it properly, the way I'd do it if I were selling it. Grass-fed tallow, raw honey, small batches. Based Supplies. Get the plain one." That's the whole product placement, by the way. My sister, who renders her own, vouching for the one company she'd let do it for her. It's called the Tallow & Honey Balm. Little 2-ounce glass jar with a metal lid, $30. The plain one has four ingredients: grass-fed and grass-finished tallow, raw honey, beeswax, cold-pressed olive oil. I read the label out loud to Tom and he said, "That's a recipe, not a product." Correct. That's the point. There's a 30-day money-back guarantee, which mattered to me at the time because I was one bad week away from the strip mall. It came in four days. It looks like Grandma's tin. I opened it and the smell, faint honey and something clean underneath, put me on her farm so fast I had to sit down at my kitchen table for a minute. How it actually went, week by week, no poetry: Week 1: my skin was hydrated in a way no cream has ever managed. That tight 4 p.m. face I'd had for years, gone by day three. Wrinkles: unchanged. I checked nightly like a lunatic. Week 2: makeup stopped collecting in the elevens by noon. First real sign. Concealer sitting flat in a line it used to sink into. Week 3 and 4: the elevens softened at the edges. Still there, absolutely. But they read as lines now, not grooves. I stopped checking nightly, which tells you more than the mirror does. Week 5: Tom, watching TV, not looking at me, said: "Your forehead moves when you laugh again." Pause. "I missed it." I did not have a collected reaction to that. Week 8: we had new headshots at work. I kept mine. It's on LinkedIn right now. I have lines in it, at the eyebrows, when I smile, and I look like a woman who is exactly where she is standing. It's been about seven months now. A jar lasts me close to three months because you use a pea-sized amount, so I've gone through two and a bit. Ninety dollars, against what would have been $1,000 of appointments in the same window. My elevens are shallow and honest. My forehead has three faint rows when I raise my eyebrows, and I can raise my eyebrows, all the way, any time I want, which it turns out is a thing you can miss like a person. What I can't promise you: that your skin behaves like mine. Beth would want me to say that tallow is materials, not magic. If your lines are deep and twenty years settled, four weeks of feeding your skin will soften the ground, not regrade it. Some women see changes in two weeks, some need ten. Bodies are bodies. That's what the guarantee is for: if a month goes by and your mirror says nothing, take your $30 back and no harm done. What I can promise you is the trade. Botox freezes the muscle and lets the skin starve on top of it, and it costs $500 a quarter, forever, and the whole time you are, in some way I couldn't name until my sister named it, far away. Feeding the skin costs 33 cents a day and you get to stay in your face while it happens. If any of this is landing, you're probably me at that black kitchen window. The jar my sister made me buy is the Tallow & Honey Balm from Based Supplies, the plain one. P.S. Get the fragrance-free one if your skin is reactive; it's the same four-ingredient recipe, nothing else. That's the one Beth told me to get and the one I reorder. They make it in small batches and it does sell out; when that happens they render and pour the next batch, so it comes back, but I keep a spare in the cabinet now like my grandmother kept a spare of everything. P.P.S. We drove up to Beth's for the Fourth of July. First time she'd seen me in person since it all kicked in; we'd only had the Sunday calls. She opened the door, took my face in both hands the way she's done since I was five, looked at me for that same one second too long, and said four different words: "There you are, Annie." Then she put me to work washing jars, because Beth is Beth, and there are always jars.

Restore Your Skin in 3 Weeks!

LIMITED STOCK LEFT!

LEARN MORE
๐Ÿช„Crush AI

Like this ad? Make it yours.

Crush rebuilds this exact creative around your product โ€” your brand, your colors, your offer โ€” in about a minute.

More ads from Based Supplies

Based SuppliesBased Supplies
Active
163 Days
-Reach
11Ads
Based Supplies Facebook ad
Details
Based SuppliesBased Supplies
Active
163 Days
-Reach
10Ads
Based Supplies Facebook ad
Details
Based SuppliesBased Supplies
Active
158 Days
-Reach
7Ads
Based Supplies Facebook ad
Details
Based SuppliesBased Supplies
Active
158 Days
-Reach
6Ads
Based Supplies Facebook ad
Details
Based SuppliesBased Supplies
Inactive
126 Days
-Reach
4Ads
Based Supplies Facebook ad
Details
Based SuppliesBased Supplies
Inactive
125 Days
-Reach
3Ads
Based Supplies Facebook ad
Details
Based SuppliesBased Supplies
Inactive
126 Days
-Reach
3Ads
Based Supplies Facebook ad
Details
Based SuppliesBased Supplies
Active
163 Days
-Reach
3Ads
Based Supplies Facebook ad
Details
Based Supplies Ad โ€” Ran 7 Days | Crush Ad Library