Dr Susan Moore Facebook ad: “I tell my patients to NOT quit smoking”

Ran for 9 days, from July 8 to July 17, 2026, the last day Crush saw it.
Run by Dr Susan Moore on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1329229596045186
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
Ad text
I'm a pulmonologist and I tell my patients to NOT quit smoking. Go ahead. Report me. I don't care anymore. Because after 22 years of treating smokers with the worst lungs imaginable I've noticed something in my field that NOBODY wants to talk about. The patients who end up in my office the sickest, the ones on oxygen, the ones with lung cancer, the ones who can barely walk to my door without stopping twice. They didn't get there while smoking. They got sick AFTER they quit. And not one or two patients. I'm talking about a pattern I've watched play out for over two decades. I've brought this up to colleagues, to department heads, and every single time I get the same response. "That's anecdotal." "You can't say that." "You'll scare people away from quitting." So I stopped talking about it. For years. But I'm done staying quiet. Here's what I keep seeing. Over and over and over. Patient comes in. They've been smoking 15, 20, 30 years. Their lungs aren't great but they're functioning. They're going to work. Seeing their family. Living their life. I give them the standard advice. Quit. Here's your patches, here's your gum, maybe a Chantix prescription if they want it. The standard protocol that every pulmonologist in America hands out without thinking twice. And they do it. They push through the cravings, the mood swings, the weight gain, the anxiety, all of it. They're proud of themselves. Their family's proud of them. Then a few months later they're back in my office. Worse than before. Can't walk to the bathroom without getting winded. Coughing so hard they're cracking ribs. Chest so tight they think they're having a heart attack at 3am. Some of them go straight to the ER. And some of them get a diagnosis that ends their life. Lung cancer. COPD. Emphysema. AFTER they quit. And every single time they look at me and ask the same question. "I did everything right. I quit. Why am I getting worse?" For years I gave them the same bullshit answer the system trained me to give. "The damage was already there. Quitting just revealed it." I said that to hundreds of patients. I believed it. Until I killed Margaret. I didn't literally kill her. But I might as well have. Margaret was 58. Retired teacher. Three grandkids she was obsessed with. She smoked about 25 years but she was doing fine. Walked her dog every morning. Kept up with her grandkids. That's all she cared about. Then her youngest granddaughter told her she hated the smell. So she quit. Cold turkey. Didn't even ask for help. Just did it because that's who she was. Three months later she's in my office coughing nonstop, says her chest feels tighter than when she was smoking. I told her what I always told patients. "Give it time. Your lungs are adjusting." Five months after quitting, Margaret was diagnosed with stage 3 lung cancer. Seven months after that she was dead. That was the one that broke something in me. I went home that night and started pulling patient records going back ten years. Smokers who quit vs smokers who didn't. The patients still smoking? Stable. Not healthy. But stable. The patients who quit? Regardless of how they did it. Patches, gum, Chantix, cold turkey, didn't matter. Those were the ones declining the fastest. Those were the ones getting the diagnoses. Those were the ones I was losing. Every cigarette you've ever smoked left tar in your lungs. Toxic tar. And it doesn't clear on its own. It doesn't leave when you quit. It just sits there. In your airways. Poisoning your lung tissue year after year. While you're smoking, your body adapts around it. Your brain runs on the nicotine. Your stress hormones, your immune system, everything calibrates to function with the poison present. You're not healthy but your body found a way to keep going. Then you quit. The tar stays. Every last bit of it. Still toxic. Still sitting in your lungs. Still doing damage. But now your body's also lost the nicotine it was depending on. Your cortisol spikes. Your stress response goes haywire. Your immune system crashes. Toxic tar still poisoning your lungs. And a body that just lost its ability to cope. It's called Rebound Toxicity. You won't hear that term from your doctor. You won't find it in any textbook. Because admitting this exists would mean admitting that the way we handle smoking cessation in this country is fundamentally broken. And nobody wants to admit that. Because there's too much money in it staying broken. Patches manage your cravings. Gum manages your cravings. Chantix manages your cravings. Not one of them touches the tar. You've got 20 years of toxic sludge caked into your lungs and they hand you a piece of nicotine gum and tell you good luck. It's like your house is full of black mold and someone hands you air freshener. The house still kills you. It just smells nicer while it does. And when the tar finally catches up to you and you end up with COPD or lung cancer? That's when they really cash in. A sick ex-smoker is worth more to this system than a healthy one will ever be. That's not healthcare. That's farming. After Margaret I couldn't do it anymore. I started looking into what actually breaks down tar in the lungs. Not what manages cravings. What physically goes into your airways and clears out the toxic shit that's been sitting in there for decades. And that's when I came across something that the American healthcare system would absolutely hate for you to know about. There's an inhaler called Revair. It has mullein in it. Think of mullein as your lungs' cleanup crew. All that toxic tar that's been hardened and caked into your airways for 10, 20, 30 years? Mullein goes in and breaks it apart. Loosens it. Unsticks it. So your lungs can finally push it out for the first time since you started smoking. And the thyme and peppermint handle the other half. Remember the cortisol spike, the stress response, the immune crash your body goes through after you quit? That alarm going off inside you 24/7 that your body can't recover because it's too busy panicking? Thyme and peppermint shut that alarm off. Bring everything back down so your body can actually heal while the mullein is clearing the tar out. And the thing my patients keep telling me is that it helps with the quitting itself. Because it's an inhaler. You're holding it in your hand. You bring it to your lips. You breathe in. You breathe out. You know that feeling after you quit where you're on your break at work just standing there with your hands in your pockets? You don't know what to do with yourself. Something's missing but you can't scratch the itch. That goes away. Because you've got something to reach for again. Except you're not putting more poison in. You're taking it out. I started giving Revair to patients quietly. Didn't tell my colleagues. I've got a family to feed and I've seen what happens to doctors in this country who go against the system. But I couldn't keep watching people die from something I knew how to prevent. The patients I was most worried about, the ones who'd just quit and I could already see the decline starting, I'd pull them aside after their appointment. Off the record. First one was a construction worker. 54. Smoked 22 years. Quit when his wife got pregnant with their first grandchild. Three months after quitting he could barely finish a shift. Coughing so hard his ribs ached every night. His doctor told him it was "normal adjustment." I gave him Revair. Told him twice a day. Six weeks later he walked into my office breathing clear. Back on full shifts. Said the coughing had stopped completely and his ribs didn't ache for the first time in months. Told me he was out in the yard with his wife that weekend and realized he hadn't thought about his lungs once. First time in years. That man is still healthy today. Second was a woman. 47. Two pack a day for 18 years. Quit after a scare on a chest x-ray. Her doctor said it was nothing serious but it spooked her enough to stop. Two months after quitting she told me she felt like she was breathing through a wet rag. Couldn't get through a grocery run without stopping in the aisle to catch her breath. She'd started sleeping sitting up because lying flat made her feel like she was suffocating. She was about a week away from going back to smoking just to feel normal again. I gave her Revair. Same thing, twice a day. About a month in she called my office and said she'd just taken her dog around the block without stopping once. She was crying on the phone. Said she couldn't remember the last time she could do that. I've been giving Revair to every patient who quits smoking for over a year now. The ones who use it aren't declining. They aren't ending up on oxygen. They aren't getting the diagnoses that used to keep me up at night. They're recovering the way quitting is supposed to feel but never does when nobody deals with the shit that's left behind. I don't know how long before someone reads this and tries to shut it down. I don't really care at this point. I watched a 58-year-old grandmother die because I followed the protocol. I told her to quit, I gave her nothing to clear her lungs, and I sent her home with 25 years of toxic tar still inside her and a body too weak to fight it. I'm not doing that again. If you've quit smoking and you feel worse than when you were smoking, it's not because you're broken. It's because nobody cleaned up what's still inside you. If you're still smoking because every time you try to quit you feel so terrible you go right back, that's not weakness. That's your body drowning in toxicity it can't handle alone. Edit: I've been getting a lot of comments asking where to actually get Revair. Here's where I get mine from. https://revair.store/products/revair%E2%84%A2-mullein-purifier-smokers
Where the ad sends people
Lunginsights.org
I tell my patients to NOT quit smoking
Revair
Learn more: revair.store(opens in a new tab)










