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The color tells you something. That's the first thing I noticed when I opened the bottle. The capsules are a deep, dark reddish-purple — not the pale pink of a product where the active ingredient has been processed into near-irrelevance, but the actual color of intact beet pigment. I'd read enough about betalains by that point to know what I was looking at. Betalains are the functional pigment compounds in beetroot. They're what the decades of cardiovascular wellness and athletic performance research is built around. They're responsible for the deep crimson color you see in a raw beet, in cold-pressed beet juice. And they're heat-sensitive — standard supplement production destroys them. What comes out the other side has the fiber, the label, and not much else. Cold-pressing at low temperatures keeps them intact. You can see it in the color of the capsules. I'd been looking at this ingredient for a while before I landed on Rosabella. I'd asked my doctor about adding a cold-pressed beetroot supplement to my routine and she said it was a reasonable call — especially for natural athletic performance support and circulation. Not instead of anything I was already doing. Alongside it. 1,300 milligrams per serving. Two capsules in the morning with water. I'm not going to make claims about what you'll experience. Bodies respond differently and mine moved on its own schedule. What I'll tell you is that the athletic performance support I was looking for, the circulation benefit, the general sense of things moving efficiently — all of it showed up. In the right order. Over the right amount of time. The color was the first sign. Everything else confirmed it. P.S. Rosabella. Cold-pressed, 1,300mg. Made in the USA. Talk to your doctor before adding — quick conversation, right first step. P.P.S. 90-day satisfaction guarantee. Not satisfied for any reason, every penny back. P.P.P.S. Small company. They run low. Keep a spare once you know it's working. https://track.tryrosabella.com/cdc16426-3e48-40a7-9fad-21098084f6cf Individual experiences vary. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.