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A delicately crafted metal badge and a cultural & creative fridge magnet engraved with local urban scenery and landmarks may look small and dainty, yet they serve as important carriers of a city’s heritage and cultural warmth, and stand as a vivid epitome of how China’s cultural and creative industry has shifted from low-end OEM manufacturing to premium original creations. Shenzhen Chuangxin Weiyue Process Crafts Co., Ltd. is a specialist in IP operations within the cultural heritage and museum sector. Drawing on 16 years of fine craftsmanship and sustained innovation, the firm has forged deep roots in the niche market of metal cultural and creative products and blazed a path of transformative growth. It has now been recognized as a national high-tech enterprise and a Shenzhen specialized, refined, distinctive, and innovative SME. Sustained design innovation and in-depth IP development have fueled steady business growth. In 2025, revenue from its IP segment hit 110 million yuan, accounting for approximately 80% of total revenue. Revenue generated by IP businesses topped 40 million yuan in the first four months of this year, making IP the company’s core growth engine.