Linda Williams ad creative
Linda Williams
Linda Williams

Active· since Apr 16, 2026

102
days running
0
relaunches
5
EU reach

Ad copy

Calming treats don't work if they don't have this in them... I'm Linda. I have two dogs. Max is 6. He's been with me since he was 10 weeks old. Luna is 4. She's the sweet one. I thought Max and I were finally going to figure this out together. But there's a problem. The reactivity. Every dog owner with a reactive dog knows what I'm talking about. Max lunges at every dog we pass. Every single one. It doesn't matter the size. Doesn't matter the distance. The second he sees another dog — he explodes. Barking, lunging, pulling so hard my shoulder was injured twice. I had no idea why he was like this. And of course I couldn't get him to calm down on walks. Max locked onto triggers the second they appeared. Luna would feed off his energy and start barking too. So I went to Amazon, searched calming treats, found a listing with thousands of reviews, hit Buy Now. Felt good about it. Like I was finally doing something right. I gave it to both of them every single morning. Every morning. Both dogs. No gaps. I thought: I'm finally doing something right this time. No longer failing them. Four months went by. Max's reactivity didn't change. Not even a little. If anything, he seemed more on edge. More alert on walks. More reactive to smaller triggers. And something unexpected happened. He started snapping. Not making contact. But close. Air snaps when dogs got within 20 feet. I was terrified. I took him to our vet. I sat down and the first thing I said was — I've been giving him calming treats every day for four months. Why is he getting worse? I could barely finish the sentence. She didn't say anything at first. She sighed and asked me which treats I was using. I showed her the Amazon listing on my phone. She looked at it for a second. Then she looked at me. And what she said made me feel sick. "Most dogs that come in with worsening reactivity have owners just like you. Owners who were doing something every single day. Calming treats. CBD oil. Thunder shirts. And their dogs still ended up right here." She wasn't calm when she said it. She said she kept trying to tell people and nobody listened. Most calming treats do one thing. They temporarily reduce anxiety signals in the brain. That's it. The dog seems slightly calmer for a few hours. The owner thinks it's working. But underneath — the system that's actually driving the reactivity never stopped. And once the reactivity gets bad enough — once the snapping starts — She paused. She didn't have to finish the sentence. I already knew. I looked at her and asked: so what was I supposed to use? Something that fixes the gut. What she said next made me furious. 95% of serotonin — the "calm" neurotransmitter — is produced in the gut. Not the brain. When a dog's gut microbiome is disrupted, serotonin production drops. The brain gets stuck in fight-or-flight mode. And the dog lunges. Every walk. Every time. She sees it every week. Owners coming in with dogs on calming treats, CBD, anxiety supplements. Reactive behavior still progressing. Because every single one of those supplements treats the brain. None of them fix the gut. The owners who switch to postbiotic gut support? Different outcomes. Every time. She's seen it too many times to count. I sat there and just stared at her. I don't know if the right supplement would have stopped the snapping from starting. I really don't. What I do know — Max had been getting worse for months while I thought I was helping him. I felt so angry. But at the same time. I had to fix this before it was too late. I went home that night and couldn't sleep. I just kept scrolling. And then I saw a post in a reactive dog Facebook group. Someone posted about CalmAxis. "Switched to CalmAxis three months ago. Night and day difference. Nothing else even comes close." "My vet actually pointed me toward postbiotics specifically — this is the one." "Week three he walked past another dog for the first time in two years." Twenty more comments just like that. CalmAxis. But I'd bought "calming chews" before. Why would this be different? So I researched. CalmAxis isn't a calming treat. It's a postbiotic supplement. Postbiotics are the actual beneficial compounds a healthy gut produces — delivered directly to the gut lining, bypassing the need for colonization. That's why the Amazon calming treats never worked. Max's gut was already compromised. His brain was already stuck in survival mode. No amount of L-theanine or CBD was going to fix that. I ordered directly from their website. Not Amazon — I'd read about counterfeits being reported. I thought this time would be different. Week 1. Max still lunged at every dog. But he came down from it faster. Week 2. He lunged at two out of three dogs instead of all of them. Week 3. We walked past a dog across the street. He looked. He didn't lunge. I stopped walking. I just stood there on the sidewalk trying not to cry. Week 4. A dog walked past us on the same path. Max looked at them and kept walking. My husband was with us that day. He looked at me and said — "Did you do something different? He's like a completely different dog." Week 6. We went back to the park. The park we'd been avoiding for a year because Max made it impossible. We walked the full loop. Three dogs passed us. Max looked at each one. Kept walking every time. I couldn't help but think about the four months I'd wasted on Amazon treats. I just wish I'd known sooner. I don't know exactly what's in those Amazon calming treats. I really don't. What I do know — Four months on treats that treated the brain. Max kept getting worse. Two months on CalmAxis postbiotics — targeting the gut. Max can walk past other dogs again. I just wish someone had told me sooner. If you've been buying calming treats from Amazon or pet stores and your dog is still reactive — PLEASE don't repeat my mistake. Don't be me. I hope all our dogs get the walks they deserve. I'll leave the link below so you know where to get the real one — not Amazon, not pet stores: 👉 trycanislabs.com/products/calmaxis-chews That's it. I just don't want anyone else to waste months on something that was never going to fix the root cause. Here's what I wish I knew sooner. Doesn't matter what the label says. Doesn't matter how many stars it has on Amazon. If it doesn't fix the gut — It is not fixing the reactivity. Not fully. It is managing symptoms. That's it. The gut dysfunction is still there. Still getting worse. Still driving the lunging, the snapping, the escalation. CalmAxis is the one I use for Max and Luna now. It's the one our vet pointed me toward when I finally asked the right question. It's the one that actually changed his behavior. Here's the link to order directly 👇 👉 trycanislabs.com/products/calmaxis-chews Your dog deserves walks again. P.S. I don't get paid for saying this. I post because Max spent months getting worse while I thought I was helping him. And because I know there are thousands of owners doing exactly what I was doing — giving their dogs calming treats every morning and wondering why nothing is changing. Now you know why. Some mornings I still brace myself before clipping on his leash. Old habit. Then he walks out the door calm, and I remember — it doesn't have to be like that anymore. Maybe sharing this is what Max needed me to do.

Calming treats don't work if they don't have this in them...

I gave my dog calming treats every single day for eight months. Here's what actually happened.

ORDER NOW
🪄Crush AI

Like this ad? Make it yours.

Crush rebuilds this exact creative around your product — your brand, your colors, your offer — in about a minute.

More ads from Linda Williams

Linda WilliamsLinda Williams
Inactive
69 Days
529Reach
1Ads
Linda Williams Facebook ad
Details
Linda WilliamsLinda Williams
Inactive
59 Days
71Reach
Linda Williams Facebook ad
Details
Linda WilliamsLinda Williams
Inactive
59 Days
638Reach
Linda Williams Facebook ad
Details
Linda WilliamsLinda Williams
Active
98 Days
11Reach
Linda Williams Facebook ad
Details
Linda WilliamsLinda Williams
Inactive
69 Days
18Reach
Linda Williams Facebook ad
Details
Linda WilliamsLinda Williams
Inactive
69 Days
56Reach
Linda Williams Facebook ad
Details
Linda WilliamsLinda Williams
Inactive
69 Days
22Reach
Linda Williams Facebook ad
Details
Linda WilliamsLinda Williams
Active
98 Days
5Reach
Linda Williams Facebook ad
Details
Linda Williams Ad — Running 102 Days | Crush Ad Library