Ad copy

🚨 We Are Hiring – Creative Copywriter (Ads Creative Expert) | Kolkata Aussie Pathways is looking for a performance-driven Creative Copywriter who can create high-converting ad creatives for Meta and digital campaigns. Company Overview Aussie Pathways is a fast-growing immigration and study abroad consultancy focused on generating high-quality leads through structured marketing systems. Our growth depends heavily on ad creatives that perform — not just look good. ⚠️ Important: Role Clarity This is NOT a generic content writing role. You will be responsible for: ✔ Creating ads that generate leads ✔ Writing scroll-stopping hooks and angles ✔ Improving CTR, engagement and conversion Role Overview This is a core growth role focused on: ✔ Ad copywriting ✔ Creative strategy ✔ Performance-driven messaging You will work closely with the Sales team to build, test, and scale ad creatives across campaigns. Key Responsibilities 🔹 Ad Copy & Creative Ideation • Write high-converting: – Hooks – Headlines – Primary texts • Create creatives for: – Meta Ads (Facebook & Instagram) – Social campaigns – Posters & promotional creatives • Develop multiple angles for A/B testing 🔹 Performance-Focused Thinking • Align creatives with: – Lead generation – Conversion goals • Continuously improve: ✔ CTR ✔ Engagement ✔ Lead quality 🔹 Market & Competitor Research • Analyse competitor ads, funnels and messaging • Identify trends and gaps • Convert insights into original, high-performing creatives 🔹 Creative Collaboration • Work with: – Designers – Video editors • Provide clear briefs and direction • Ensure copy + visual alignment 🔹 Brand & Compliance • Maintain consistent brand messaging • Ensure ads are platform-compliant (Meta policies) Core Requirements ✔ Strong copywriting and creative thinking skills ✔ Experience in advertising / marketing / creative roles ✔ Deep understanding of Meta ads and digital creatives ✔ Ability to write attention-grabbing yet compliant ads ✔ Comfortable working in a fast-paced startup environment Good to Have • Experience in study abroad / service-based business • Basic knowledge of: – Design – Photoshop – Reels / video content 💰 Salary: ₹40,000 – ₹65,000 per month