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🚨 We Are Hiring – Creative Content Creator (Reels & Ads) | Kolkata Aussie Pathways is looking for a performance-driven Creative Content Creator who can create high-engagement reels and ad creatives that drive leads. Company Overview Aussie Pathways is a fast-growing immigration and study abroad consultancy focused on building strong marketing systems driven by high-performing creatives. We need content that captures attention, builds interest, and converts into leads. ⚠️ Important: Role Clarity You will be responsible for: ✔ Creating reels that stop scroll ✔ Designing content with strong hooks & retention ✔ Supporting lead generation through creatives Role Overview This role requires a deep understanding of: ✔ Reels psychology ✔ Viral trends ✔ Performance-driven content You will create and optimize content for organic + paid campaigns, ensuring every piece contributes to engagement and conversion goals. Key Responsibilities 🔹 Trend Research & Ideation • Track trending: – Reels formats – Music & audio – Viral content patterns • Adapt trends into study abroad niche content 🔹 Content Creation & Editing • Create: – Reels – Short-form videos – Meme-style content – Podcast snippets • Convert raw content into high-engagement short-form creatives 🔹 Ad Creative Development (VERY IMPORTANT) • Create high-converting creatives for Meta ads • Optimize for: ✔ Hook (first 3 seconds) ✔ Retention ✔ Conversion intent • Align content with sales & lead generation goals 🔹 Collaboration & Influencer Work • Coordinate with: – Internal creators – Influencers • Edit influencer content into ad-ready creatives 🔹 Market & Competitor Research • Study competitor content strategies • Track high-performing formats and creators • Continuously improve based on performance Core Requirements ✔ 4–5 years of experience in video/photo editing ✔ Strong experience in: – Reels editing – YouTube short-form content – Meta ad creatives ✔ Deep understanding of: – Viral hooks – Attention psychology – Social media trends ✔ Must have access to a high-performance editing setup Good to Have • Experience working with influencers / UGC content • Knowledge of Meta ads and platform policies • Strong creative and artistic mindset Salary: ₹40,000 – ₹65,000 per month 📍 Location: Kolkata (Work From Office)