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The color was the first thing that made me take it seriously. I'm a painter — watercolors, mostly — so pigment is my whole world. I think about color the way other people think about money. When I see a deep, true crimson, I notice it the way a musician notices a clean note. And when I see a washed-out, muddy version of a color that should be vivid, I notice that too. It tells me something's been lost along the way. I came to beetroot with my own quiet problem, though. A flatness in my mornings — still hiking, still active, just getting less back than I put in. Nothing the palette could explain. Dr. Eichelberger checked everything and told me I was healthy, in better shape than most people my age. Keep going, she said. I believed her. The flatness stayed. So I read about it the way I read about pigment. The research on beetroot and circulatory wellness goes back decades. The detail that stopped me cold — the one I understood in my bones as a painter — was that the betalains, the crimson pigment, are heat-sensitive, and most processing destroys them before the product reaches you. A muddy, brown beetroot powder is a color that's been lost. Cold handling keeps the crimson true. I asked Dr. Eichelberger before adding anything. She said a well-sourced beetroot supplement alongside my routine was reasonable. So I added Rosabella. Cold-pressed at low temperatures. 1,300 milligrams. Two capsules in the morning. Added, not swapped. Bodies are different and I won't tell you what you'll notice. I'll only say the flatness in my mornings started to feel thinner — and the thing that earned my trust first was the one thing I understand better than anyone: a color that hadn't been lost. P.S. The brand is Rosabella. Cold-pressed, not heat-processed. Two capsules in the morning, alongside what you already do. Doctor first. P.P.S. 90-day satisfaction guarantee. Not satisfied for any reason, every penny back. No hoops. P.P.P.S. They're small and bottle on their own schedule. I keep a spare so I'm not caught short. https://track.tryrosabella.com/cdc16426-3e48-40a7-9fad-21098084f6cf Individual experiences vary. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.