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It’s been 4 years. Four years ago today I made a decision that scared me. As a brand new realtor I joined the Platform marketing program. I mentally committed to giving it six months. That six months turned into another six. I constantly thought about quitting….(Thank you Jill Lightfoot for encouraging me ) And now here we are four years later. Partnering with Platform Marketing changed the entire trajectory of my business and my belief in myself as a realtor. Details here: https://platform.marketing/platform-helping-realtors/ But here’s the truth: growth costs something. For starters, growth costs money. I spend more in marketing each year than most agents make. It costs comfort. I get called fat on media more than you can imagine. It costs excuses. I try not to make them I just show up! I showed up when I didn’t feel ready. I invested when it would’ve been easier to play it safe. I stayed consistent when quitting would’ve been more convenient. And because of that consistency, over the last four years I’ve over 12x'd my GCI. But numbers aren’t the whole story. My Platform marketing manager Jaclyn Hauser has walked this road with me week after week from day one. She’s heard the tears. The venting. The doubts. The excitement. The wins. She knows my business, my clients, and sometimes my chaos almost as well as I do. Her listening ear. Her firm, honest guidance. Her encouraging heart. Without this partnership, I would not be where I am today. Period! I really owe her lots of praise! This isn’t about hype it’s about growth, determination, and perseverance. It’s about betting on yourself before the results show up and staying the course long enough for consistency to compound. —Sandi Smith Realtor