

Inactive· since Jul 1, 2026
- 13
- days it ran
- 0
- relaunches
Ad copy
Before you book that next salon treatment, understand one part of your own hair cycle first. There is a growth phase that DHT quietly shortens after menopause, and almost no one ever explains it to you. I am sixty-one, a district nurse in Bristol, and I had spent the better part of three years and several hundred pounds at the salon before anyone used that word with me. Anagen. The growth phase. The thing that was actually going wrong, sitting underneath everything I had been paying to fix on the surface. The salon spend is the part I am least proud of, so I will start there. It was not vanity, or it did not feel like vanity at the time. It felt like maintenance. A thickening treatment one month, a scalp facial the next, a "density" course of four sessions the receptionist talked me into because I had come in close to tears. I am a nurse. I am supposed to know better than to be sold to when I am upset. I was sold to anyway, and I went back, because the alternative was admitting the part down the middle of my head was getting wider and there was nothing I could do. The first proper visit was three years ago, when I finally stopped pretending the crown was just the light in the staff room. I had been thinning since the menopause finished, around fifty-six, and by fifty-eight I was parting my hair off-centre to drag a bit of cover across the top. On home visits I would catch sight of myself in a patient's hall mirror and not quite place the woman looking back. I barely recognised myself in photographs. My hair had always been the one thing I genuinely liked about how I looked, and it was leaving without asking me. So I did what a sensible woman does. I spent. Itemised, because I have since made myself look at it honestly. A course of four "density-building" salon treatments. £260. The stylist was lovely. The part kept widening. A scalp facial and "follicle stimulation" add-on, three visits. £135. Felt wonderful for an afternoon. Biotin from the chemist, recommended by the same stylist, six months. £96. Nothing changed at the part. Minoxidil, bought privately after a GP visit went nowhere, eight weeks. £48, abandoned when my scalp went red and flaky and an experienced nurse should not need her daughter to point that out, but my daughter did. A laser comb in a January sale, used faithfully three nights a week for most of a year. £229, packed back in its box still widening. Total across the salon and everything around it, somewhere north of seven hundred pounds. As it was a lot of money, by the end I was reluctant to risk any more, having been disappointed so many times before. That is the honest count, and it does not include the time, or the slow erosion of the version of myself I had been before the part started widening. The GP visit in the middle of all that went the way they go. Bloods ordered, bloods fine, thyroid in range, iron in range. It is probably your age, probably the menopause, she said, kindly, and there was not a great deal the NHS could do for that. Had I tried a good shampoo. I had tried everything in Boots that promised volume. None of it had touched the thing that was actually happening, because none of it, the salon included, was built around the thing that was actually happening. They were all working on the strands. They were all working on what had already grown. The problem was further back than that, at the root, in the part of the cycle no receptionist had a word for. Here is what no one across all of that ever sat me down and explained, and I am still a little cross about it. There is a research literature from 2011, a European dermatology team, that should have changed how every menopausal woman is counselled about her hair. Fifteen years on, it mostly has not reached the till at a salon, or an eight-minute GP appointment, or the back of a biotin packet. The mechanism is this. As estrogen falls through menopause and stays low afterward, the local DHT activity at your scalp rises. DHT shortens the anagen phase, the growth phase, of each hair's cycle. The follicle spends less time growing and more time dormant. The hair it manages to make comes out finer and shorter each round, until one day the part looks bare. But the follicle is not dead. It has been silenced. The stem cells are still there. The blood supply is still there. It has simply been switched down, locally, by DHT, at the scalp. And because the silencing happens locally, at the scalp, the interruption has to happen there too. Not in the bloodstream. Not in a strand of hair already grown. At the follicle. Topical caffeine has been studied for exactly this since the early 2010s. Applied to the scalp, it blocks 5-alpha-reductase, the enzyme that makes DHT, right at the follicle. That lets the anagen phase run longer again. The growth window that DHT had been quietly cutting short gets its length back, and the follicle that was silenced has a chance to wake. Reading that, I understood why three years of salon money had bought me nothing that held. None of it had been aimed at the anagen phase. You cannot lengthen a growth phase with a scalp facial. Mellenza was the first thing I found that had been formulated around the mechanism rather than around the strand. A topical scalp serum, sprayed on at night. Caffeine to block 5-alpha-reductase at the follicle, the part that actually matters. Polygonum multiflorum root extract, from Korean dermatology research on follicle proliferation. Arginine for the microcirculation. Biotin to support the integrity of new growth, no more than that. Ginger extract for anti-inflammatory scalp support, which after the minoxidil my scalp badly needed. Sprayed on the crown, the part, the temples. Nightly. Not a salon course. Not a shampoo. Not a volumiser. Not something you put inside you and hope. A topical wake-up call for follicles that have been chemically switched down for years, applied directly where the switching happens. I am a sceptic by trade. I have watched a lot of confident treatments do nothing. But this was aimed at the one word, anagen, that explained the whole thing, so I gave it the twelve weeks it asks for instead of the thirty days I would normally allow before deciding I had been had again. Week 4. Less hair in the plughole. I have counted, privately, on bad mornings, for years. The count came down. Week 6. The hair I still had stopped feeling like thread. There was a bit of weight to it again, the way I remembered from before. Week 9. I took a photograph in the same bathroom, same light, holding the part open the way I used to check it. The part was narrower. Along the edge of it, short, fine new growth, the soft new hair I had quietly told myself, after that GP appointment, was never coming. Month 4. A patient I see weekly, an eighty-year-old who misses nothing, said out of nowhere that my hair looked like it had come back a bit. She had not been told I was doing anything. She just looked up from her chair and said it. Month 5. My daughter got married. I had been bracing myself about the photographs for a year, planning where I would stand, which side I would turn. On the day I did not think about it once. I stood beside her in the church under the windows, and I stood wherever the photographer pointed, and I am in the pictures, properly in them, not edging out of frame. If you are about to spend on another treatment that works on the surface, this is the part the salon will not tell you. The growth phase is the thing that shortened. The research naming it is real, it is from 2011, and almost nobody has passed it on. The interruption is specific and it is topical, sprayed at the scalp where the silencing happens, not worked into the lengths and never anything you put inside you. The link is below. Mellenza ships from the UK with a 90-day money-back guarantee, a complimentary scalp massager, and an ebook on the menopausal hair cycle. Give it the twelve weeks the anagen phase needs, not the thirty days the rest of it trained you to give up after.
The growth phase no one explained to you
Women's Health · Updated April 2026 Menopause · Hair Routine 7 Mistakes That Make Menopausal Hair Loss Worse, And the 30 Second Ritual 10,000 Women Used to See Regrowth in 8 Weeks Dr. Sarah Mitchell — Women's Health Writer. If you're standing in front of the mirror doing the 3-elastic ponytail t...
LEARN MORELike this ad? Make it yours.
Crush rebuilds this exact creative around your product — your brand, your colors, your offer — in about a minute.







