Desert Roots Wellness Facebook ad: “FOR IMMEDIATE RELEASE”

About this ad

Meta Ad Library ID

2148554325939261

Platforms

Facebook

Relaunches

0

EU reach

89

Niche

Coaching & Personal Growth

How we count

Ad text

FOR IMMEDIATE RELEASE Award-Winning Transportation Executive Launches Life Coaching Practice to Help Driven Individuals and Business Owners Break Free and Build Lives That Fit Scottsdale, AZ — May 1, 2026 — After more than two decades of award-winning leadership in the transportation sector, Samka Keranovic is stepping into a new chapter — one she has quietly been preparing for her entire career. Today, Keranovic and co-founder Tyler LaBarge officially launch Desert Roots Wellness, an international life and empowerment coaching practice dedicated to helping driven individuals and small business owners break free from indecision, people-pleasing, and the weight of living a life built around everyone else's expectations. From the Boardroom to the Coaching Room Keranovic's career in transportation began in 2004 with a customer service role at Swift Transportation. Over the next two decades, she rose through the ranks to become Vice President & Chief Operating Officer at U.S. Truck Driver Training School in Sterling Heights, Michigan — leading a team of 35 professionals, managing a $5.2 million P&L, and delivering transformational results including doubling annual revenues and achieving 300% program growth. Her leadership did not go unnoticed. Keranovic was featured in CIO Times as one of the 5 Most Efficient Women Leaders to Watch in 2023 and was recognized as one of the Top 50 Women to Watch in Transportation for three consecutive years. "People kept finding me for the harder stuff. Not for strategy or operations — for the conversations about feeling stuck, feeling empty, not knowing how to say no. I was doing coaching work long before I ever called it that." — Samka Keranovic Built From Lived Experience, Not Theory "We built this because we needed it first. Every principle we teach, we have tested on ourselves. This isn't a business built on theory. It's built on what actually works." — Tyler LaBarge Services and Offerings ✅ 30 Day Reset Program — A self-paced digital course built on a Mind, Body, Soul framework. ✅ One-on-One Coaching — 60 to 90 minute sessions starting at $200, or $150/session on a 6-month package. ✅ Digital Toolkits — Entry-point tools including the Boundary Starter Pack, Clarity Kit, and Daily Authenticity Starter Kit, from $17. ✅ Free 30-Minute Clarity Call — No pitch, just a real conversation. "We are not here to build an empire. We are here to help real people do real work. People over profit — that is the foundation everything else is built on." — Samka Keranovic 📍 Read the full press release: www.drwmbs.com/press 📅 Book your free Clarity Call: www.drwmbs.com Media inquiries and interview requests welcome. Contact: [email protected]

Where the ad sends people

facebook.com

Desert Roots Wellness