Aubrey Hayes ad creative
Aubrey Hayes
Aubrey Hayes

Inactive· since Jul 30, 2026

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There are about twenty steps between a sun lounger and the water. I have spent eleven years planning them. There are about twenty steps between a sun lounger and the water. I have spent eleven years planning them. My name is Aubrey Hayes. I am 38, I live in Chicago, and I want to tell you exactly what happens in those twenty steps, because I am fairly sure a lot of you already know and have never said it out loud either. Here is what I do. I do not go in when I want to swim. I go in when the people on the loungers behind mine are looking at their phones. I stand up facing the water, never sideways. If I have to turn around I do it in one movement and I keep walking. I hold the towel until the last possible second, and then I drop it on the lounger rather than folding it, because folding it means standing still. I walk faster than the walk requires. And I get in backwards, facing the beach, so that the twenty steps back out later happen with the water behind me instead of a row of loungers. I have never told anybody that last part. I am fairly sure I am not the only woman who does it. The whole thing takes about eleven seconds and I have been rehearsing it since 2014. I have had cellulite on the backs of my thighs and the tops of my glutes since I was 27. The kind with real dips in it. The kind that is there standing, sitting, walking, doing nothing at all. And the thing about it, which nobody outside it understands, is that it is not really about how your legs look. It is about the geometry of every room and every beach you are in. Where you sit. Which way you face. Who is behind you. How far it is to the door. You do not think about it constantly. You think about it in advance, once, and then you arrange the afternoon around the answer. Let me tell you what I had already tried by then. Nivea Q10, twice a day for three months, never missed. A caffeine cream for four months that made my legs smell like cold coffee. The Brazilian one everyone had, five months. Clarins, two months, the tube I felt worst about. Dry brushing every single morning before my shower for six months. Upward strokes, the proper brush, twenty minutes a day. My skin turned pink. The dips did not move. A gua sha. A foam roller. A vibration plate that lived under my bed. A silicone cupping set that gave me two bruises in the first week and then a drawer. And sixteen sessions of drainage at a clinic downtown, at a hundred and twenty dollars each. Those worked. I walked out every time with legs that looked smoother, and it was gone by the following weekend every time, and when she told me I would need to come weekly to keep it I did the arithmetic at the desk and never went back. Then I stopped trying for about a year, and I got very good at the twenty steps. In March I went away for a long weekend with my friend Maya, who I have known since we were 24. She was on the lounger next to me on the second afternoon. I was in long shorts. She was not. And I caught myself staring at the back of her thigh, because something was different from the last time I had seen them. She noticed, and she said the thing I nearly cried at: "Mine used to be worse than yours." Nobody had said that out loud to me in eleven years. Everybody had been carefully saying nothing. Then she explained the part that reframed the decade. Cellulite is not fat. If it were, thin women would not have it and men would have it more. It is not a skin problem either, which is why nothing I ever put on my skin moved it. Underneath your skin there are tough fibrous bands. They run down from the surface and tie your skin to the layer below. In the gaps between them, soft tissue pushes up. So the skin gets pulled down where the bands hold it and pushed up everywhere else, and those tie-down points are the dips. That is three layers below where a cream stops. Every bottle I owned was doing exactly what it was built to do, at a depth where my problem is not. And then she said the thing about my cups, which is the part I have thought about most since. A cup lifts the skin off the bands. That is real, and it is exactly why cupping feels like it should work. But you squeeze it on cold, so the tissue never softened, and it holds for about a minute before it lets go. One third of the job. Cold. For ninety seconds. I had four of them. What actually reaches it is three things at once. Heat so the tissue softens, suction so the skin lifts off the bands, and doing it often enough that it does not settle back overnight. That is what the clinic was doing, and it is why the clinic was the only thing on my list aimed at the right depth. Maya told me about the device on the way to the airport. Fifty-nine dollars, one time, a hundred days to send it back. She also told me one thing twice before I started. Start on Level 1 and stay there for two weeks. It has five settings and every instinct I have said the top one must work fastest. It does not. It bruises you, you lose four days, and then you quit and tell everyone it did not work. Slow strokes, upward toward the hip, with oil, ten minutes. I took a photo the first night because she told me to. I hated it and I kept it. Week one, nothing. Week two, nothing I could see, and I nearly stopped. Around week three my jeans went on differently across the tops of my thighs — not looser, different, and I had not lost any weight. Week four I took the second photo. Same spot, same light, same angle. I put them side by side on my phone and sat on the edge of the bath and looked at them for about ten minutes. Softer. Not gone. Softer. Week eight was the second Saturday in June, at my sister's place, and here is the only part of this that I actually care about. I got off the lounger and I walked to the water. I did not count. I did not check who was behind me. I did not drop the towel at the last second because I had already left it on the chair. I did not go in backwards. It took about eleven seconds, the same as it always has, and I did not spend any of them on it. That is the whole thing I have to report. Not a transformation. Eleven seconds that I did not have to plan. In their study of a hundred women, 94% reported visibly smoother skin after the first use, 93% noticed less puffiness and fluid within thirty days, and 91% said their skin felt firmer with consistent use. My legs are not perfect. Under a hard light at two in the afternoon you would still see texture, and anybody promising otherwise is selling you something dishonest. If you have been planning your twenty steps — this was never your discipline. Mine was fine. Six months of dry brushing at six in the morning is not a woman who does not try. Every single thing I bought was one piece of a three-piece job, aimed at a layer where the problem is not. Fifty-nine dollars. One time. Free shipping. Nothing to refill, no subscription. A hundred days, and if it does nothing they refund you. Take the day-one photo before you start. Aubrey Hayes, 38, Chicago. dermaqlabs.com/sale P.S. If you read the list at the top and recognised even two of them, you are not strange and you are not vain. You have been quietly solving a problem in the only way anybody ever gave you. It is worth knowing that the problem had a different answer the whole time. P.P.S. Level 1 for the first two weeks. It is the boring advice and it is the entire difference between having two photographs at week four and having another year of guessing.

Twenty steps from the lounger to the water

It was never your discipline. Every tool you own does one third of the job

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