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Healthy Dog Journal Facebook ad: “Gave Him Collagen For 7 Months. His Skin Got Worse.”

Healthy Dog Journal Facebook ad: Gave Him Collagen For 7 Months. His Skin Got Worse.

Ran for 65 days, from April 22 to June 26, 2026, the last day Crush saw it.

Run by Healthy Dog Journal on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

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Meta Ad Library ID
856767967439694
Platforms
Facebook, Instagram, Messenger and Threads
Relaunches
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COLLAGEN IS A SCAM!! At least that's what I thought after giving my dog collagen every single day for seven months and watching him end up in the emergency vet with a severe skin infection anyway. Turns out collagen isn't a scam. But the Amazon collagen powder I used for two months? Heat-destroyed dead protein my dog's body couldn't absorb. And the Chewy collagen chews I switched to for the next five months? "Legitimate" but with such terrible bioavailability they passed straight through his system without reaching his skin cells. Seven months. Every single day. $1,200 emergency vet bill. And his skin barrier was still completely broken. My name is Patricia Lawson. I live in Denver with my husband. We have a Golden Retriever named Charlie. The sweetest, gentlest dog you'd ever meet. About a year ago, he started scratching. Not every day at first. Maybe twice a week. Then it got worse. By month three, he was scratching 4-5 times a night. The 3 AM sound of claws on skin. Licking his paws until they were raw hamburger meat. I took him to the vet. They prescribed Apoquel. $150 a month. It worked at first. But then I read about how it suppresses their immune system. I wanted a natural way to actually fix the problem, not just turn off his body's alarm system. I started researching. Found articles linking chronic scratching to a broken skin barrier. Found studies showing collagen rebuilds that barrier from the inside out. It all made sense. So I went to Amazon—where I could get it fast with Prime shipping—and searched for dog collagen supplements. Found one with great reviews. Over 3,000 five-star ratings. "Supports skin and coat." "For dogs of all sizes." $25. I ordered it. Started giving it to Charlie every single day. Mixed the powder into his food, just like the label said. The first few weeks, nothing changed. He was still scratching. Still licking his paws raw. By month two, he was getting worse. Hot spots started forming on his hindquarters. I thought maybe I'd ordered a bad batch. Or maybe Amazon collagen wasn't the right brand. So I switched. I went to Chewy—where I'd been buying Charlie's food for years—and ordered their premium collagen chew. Better reviews. "Veterinarian formulated." $35 for a month supply. I figured Chewy was more reliable than Amazon. More legitimate. Started giving Charlie the Chewy collagen. Every single day. Month three on collagen (one month on Chewy's version): Still scratching. Hot spots spreading. Month four: Stopped playing in the yard. Coat looked dull and greasy. Month five: Barely sleeping. Whining while he chewed at his own skin. I took him back to the vet. Severe staph infection secondary to chronic atopic dermatitis. "But he's been on collagen for five months," I said. "I've been giving it to him every day. Isn't collagen supposed to rebuild the skin barrier?" The vet looked at me. "Collagen can help, but once the barrier is this compromised, powder and chews aren't going to fix it." He prescribed antibiotics. Steroids. More Apoquel. Medicated baths every 3 days. I did everything he said. Charlie's infection cleared, but the scratching came right back the second the steroids stopped. Month six: Barely sleeping. Month seven: I found him in the corner of the living room, his entire flank bloody from chewing it overnight. I rushed him to the emergency vet. They treated the wounds. Prescribed stronger antibiotics. The bill was $1,200. I came home and sat in the kitchen staring at those collagen tubs. The Amazon powder. The Chewy chews. Seven months. Every single day. And his skin barrier was still completely destroyed. I couldn't understand it. Then, about a week later, I saw a post in a dog allergy Facebook group. Someone mentioned they'd been using collagen powder from Amazon but their dog wasn't improving. Someone else replied: "Amazon collagen is heat-destroyed half the time. They source cheap bulk protein, blast it with heat during manufacturing, and shatter the molecular structure." I didn't even know that was possible. But I started researching. And my stomach dropped. Cheap supplements on Amazon. Sellers buying bulk heat-processed collagen—where the delicate triple helix structure is completely shattered by high temperatures—and repackaging it with dog labels. Heat-destroyed collagen doesn't rebuild anything. The molecular structure is broken. It's dead protein. But it's cheaper to source. So sellers buy it in bulk, put it in tubs with golden retriever pictures, and list it on Amazon. I looked at the Amazon tub I'd used for the first two months. "For dogs of all sizes." Sold by a third-party seller. Not a verified brand. No third-party testing for bioavailability. I'd given Charlie dead protein for two months. I felt sick. A few days later, still scrolling through that same Facebook group, I saw another post. This one was from a vet tech. She'd posted about skin barrier repair in dogs and how most supplements don't actually work. She mentioned one brand specifically: BloomPet. Said their Triple Collagen was the only one she trusted after seeing it work on shelter dogs with severe allergies. I went to their website. bloompet.co. Read everything. Liquid liposomal delivery. Types I, II, and III collagen. Bypasses digestion. And then I saw a phone number. I called. A woman answered. Her name was Sarah. I told her everything. About Charlie. About the seven months of collagen. About trying Amazon powder first, then switching to Chewy chews. About the emergency vet visits. About the bloody flanks. I was crying by the end of it. "I don't understand," I said. "I gave him collagen every single day for seven months. How did his skin barrier completely collapse? Wasn't the collagen supposed to rebuild it?" Sarah was quiet for a moment. "I'm so sorry. That must be incredibly stressful to watch him suffer like that." She paused. "Can I ask—you mentioned Chewy chews. How long was he on those?" "Five months. The last five months." "Okay. I need to tell you something, and I'm not saying this to make you feel worse—I just want you to understand what probably happened. Most chews and powders have very low bioavailability for dogs. Do you know what that means?" "Not really." "Bioavailability is how much of a nutrient actually survives stomach acid, gets absorbed into the bloodstream, and reaches the cells. Those Chewy chews—they're a legitimate product, they do contain collagen. But a dog's digestive tract is highly acidic. It breaks down those chews before the collagen can be absorbed. So when Charlie ate it, 80-90% of it passed straight through his digestive system and got excreted before his skin cells could use it." "But... the label said it supports skin health—" "I know. And it probably did contain the ingredients. But if his body could only absorb 10-15% of it, that means his skin barrier was getting almost nothing. Not nearly enough to repair the microscopic cracks that allergens were pouring through." I couldn't breathe. "So even though I gave him collagen every single day for five months..." "His skin cells were still starving for it. The Amazon powder was likely heat-destroyed—dead protein. And the Chewy chews had such low bioavailability that they passed straight through. Either way, his skin barrier wasn't getting the structural support it needed." "But why don't they put that on the label? Why doesn't it say anything about bioavailability?" "Because there's no requirement to. As long as the ingredients are in the tub, they can sell it. Most people don't even know to ask about absorption rates." I asked her about Charlie's constant infections. "His skin barrier was completely broken. Allergens and bacteria were just walking right in." Sarah's voice was gentle. "Based on everything you've told me, his barrier was never actually being repaired. Even after seven months of supplementation. Because neither product was actually getting to his cells." I started crying again. "So I was giving him something that wasn't actually working. For seven months." "You were doing everything you could with the information you had. You tried. You researched. You bought what looked like good products with good reviews. You didn't know about bioavailability. Most people don't." We talked for almost 30 minutes. Sarah didn't try to sell me anything. She just listened. And explained. How liquid liposomal collagen is molecularly structured to survive stomach acid—designed to be absorbed efficiently and actually reach the skin tissue that needs it. How Bloom uses Types I, II, and III collagen because those are the exact structural proteins a dog's mammalian body actually uses to rebuild the barrier. How it's not just about what's on the label—it's about what actually makes it into the cells. "The ingredients don't matter if the bioavailability is terrible. That's what most people don't understand. And that's why dogs on cheap powders or chews don't stop scratching. The product isn't reaching where it needs to go." After we hung up, I sat there for a long time. Charlie had been on collagen for seven months. Two months of heat-destroyed powder from Amazon that was never going to work. Five months of low-bioavailability chews from Chewy that passed straight through without being absorbed. Seven months of me thinking I was doing the right thing. Seven months of his skin barrier remaining broken while I thought I was fixing it. If I'd known about heat-destroyed Amazon powders—if I'd known about bioavailability—would he have avoided those infections? Would he have slept through the night? I don't know. But I think about it every single day. I'm writing this because I see so many of you doing what I did. Ordering powder from Amazon because it's cheap and ships fast. Ordering chews from Chewy because you trust the brand. Looking at the ingredients on the label. Reading the reviews. Thinking you're fixing the problem. But ingredients don't matter if it's heat-destroyed powder your dog can't metabolize. Ingredients don't matter if the bioavailability is so low it passes straight through their system. Your dog can be eating collagen every day that their body only absorbs 10-15% of. Which means their skin barrier is still broken. The allergens are still getting in. The 3 AM scratching is still happening. And you think you're preventing it because you're giving them a supplement every day. But you're not. You're giving them a form of collagen their body can't use. I gave Charlie the wrong collagen for seven months. First from Amazon—heat-destroyed dead protein. Then from Chewy—legitimate but with such low bioavailability it never reached his skin cells. He ended up in the emergency vet with a severe staph infection. Because neither supplement was actually working. Don't make my mistake. If you're going to supplement collagen to stop your dog's scratching, don't buy powder from Amazon. Third-party sellers are sourcing cheap, heat-processed collagen where the molecular structure is completely destroyed. It's dead protein. It's just cheaper to source and easier to sell. And don't assume chews are good enough just because they're from a legitimate retailer. If the bioavailability is only 10-15%, your dog is absorbing almost nothing. Stomach acid destroys it, it passes straight through their digestive system, and gets excreted in the yard. Use a liquid liposomal formula that's optimized to survive stomach acid. Use Types I, II, and III collagen—the exact types a dog's body needs to rebuild the barrier. Use collagen that actually reaches the cells instead of passing straight through. I can't take back those seven months of Charlie suffering. But if you have a dog with chronic scratching, hot spots, or allergies—and you're giving them powders or chews from Amazon or Chewy—please consider this: What if it's heat-destroyed powder that's doing absolutely nothing? What if the bioavailability is so low it's passing straight through without being absorbed? What if seven months from now, you're sitting where I was sitting, wondering why the scratching hasn't stopped? Get liquid liposomal Triple Collagen formulated for actual absorption—not heat-destroyed powders or low-bioavailability chews: https://bloompet.co/products/triple-collagen Because Charlie deserved collagen that actually worked. And so does your dog. P.S. Amazon collagen powder is often heat-destroyed—the delicate protein structure is shattered during cheap manufacturing. Chewy chews are legitimate but have terrible bioavailability—stomach acid destroys them before they can be absorbed. Charlie was on both for seven months and still ended up in the ER with a broken skin barrier. P.P.S. If your dog is on Amazon powder or Chewy chews and still scratching, it's not that collagen doesn't work—it's that dead protein and low-bioavailability formulas don't reach your dog's skin cells. I learned this the hard way. Don't wait that long to find out.

bloompet.co

Gave Him Collagen For 7 Months. His Skin Got Worse. 😢

Bloom Pet

See details: bloompet.co(opens in a new tab)

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