Rokas Steponavičius
Rokas is the Founder and CEO of TryCrush.ai, an ex-IBM professional turned entrepreneur focused on building AI-driven growth platforms. With a strong background in ecommerce, performance marketing, media buying, and artificial intelligence, Rokas specializes in creating scalable, data-led systems that drive measurable revenue. His mission is to help modern businesses leverage AI to optimize acquisition, conversions, and long-term profitability.
Published Articles
60 articles by Rokas Steponavičius
The 3-Click Rule: How to Launch 50 Ads Before Breakfast
Manual ad launching is killing your creativity and scaling potential. Learn how the "3-Click Rule" helps you launch 50 ads in the time it takes to brew coffee, turning your ad account into a winning machine.
Stop Paying Your Agency 15% to Press "Refresh"
Are you paying your ad agency $5,000 a month just to "press refresh"? The media buying landscape has changed. Learn why manual bidding is dead and how to replace expensive retainers with efficient, in-house automation tools that keep the knowledge within your company.
Target CPA vs. ROAS: Why We Optimize for Cost Per Acquisition
ROAS is the vanity metric of the century. Stop building your media buying strategy on sand. Learn why Target CPA is the only metric that matters for stable, predictable growth and how to calculate your "Crush Number."
Vertical vs. Horizontal Scaling: When to Increase Budget and When to Duplicate
Scaling is the most dangerous phase of media buying. Discover the "20% Rule" for vertical scaling and the "Clone Army" method for horizontal scaling to grow your ad spend without killing your ROAS.
ABO vs. CBO: Guide to Scaling Facebook Ads in 2026
Is ABO dead? In 2026, the answer is no. Discover why you need a Hybrid Framework that leverages ABO for precise testing and CBO for massive scaling. Learn the 3-step pipeline to structure your ad account for maximum profit.
Meet Crush: The Scientific Framework for Predictable Facebook Ad Scaling
Stop treating Facebook ads like a slot machine. The Crush Framework replaces "gut feel" with data-driven precision, using scientific testing and automated kill switches to guarantee predictable scaling.