
Rokas is the Founder and CEO of TryCrush.ai, an ex-IBM professional turned entrepreneur focused on building AI-driven growth platforms. With a strong background in ecommerce, performance marketing, media buying, and artificial intelligence, Rokas specializes in creating scalable, data-led systems that drive measurable revenue. His mission is to help modern businesses leverage AI to optimize acquisition, conversions, and long-term profitability.
34 articles by Rokas Steponavičius

Meta’s algorithm has automated targeting and bidding, making technical skills obsolete. Discover why the "Media Buyer" role is dying and how to pivot to an "AI Architect" focused on strategy, creative, and data interpretation.

Generative AI is changing Facebook advertising. Stop creating robotic garbage and learn the hybrid workflow used by top media buyers. This guide covers the essential 2026 AI stack including Midjourney, Sora, and prompt engineering strategies to scale your ad creatives.
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