Rokas is the Founder and CEO of TryCrush.ai, an ex-IBM professional turned entrepreneur focused on building AI-driven growth platforms. With a strong background in ecommerce, performance marketing, media buying, and artificial intelligence, Rokas specializes in creating scalable, data-led systems that drive measurable revenue. His mission is to help modern businesses leverage AI to optimize acquisition, conversions, and long-term profitability.
27 articles by Rokas Steponavičius
Stop treating Facebook Ads like Google Ads. This guide breaks down the critical difference between Demand Capture and Demand Generation, explains the "Halo Effect," and reveals why boosting posts kills ROI. Learn where Facebook fits in a modern growth stack.
The era of the "button-pusher" is over. Meta's Advantage+ tools have automated targeting, making traditional media buyers obsolete. Learn why you should shift your budget to Creative Strategists and AI automation.
Deciding between the direct traffic of Link Ads or the immersive experience of Collection Ads? We break down the data on bounce rates, ROAS, and use cases to help you pick the winner for your brand.
Stop overpaying for LinkedIn leads. Discover how to use "Creative Qualification" to target C-suite executives on Facebook using broad targeting and specific hooks. Learn why detailed targeting fails in 2026.
Facebook Ads Manager changes constantly. This 2026 guide walks you through every click—from selecting Sales objectives to leveraging Broad targeting—ensuring you avoid hidden settings that kill performance. Get your campaigns profitable today.
Discover the two primary ways to make money with Facebook ads: Ecommerce and Affiliate Marketing. This guide breaks down specific strategies for both, including creative tips, funnel structures, and compliance secrets to keep your ad account safe.
Hiring an ad agency is confusing. We break down standard pricing models—from percentage of spend to performance kickers—and expose hidden fees. Find out exactly what you should pay based on your budget in this comprehensive guide.
Static ads are dead. Discover how the "3-2-2" Dynamic Creative framework leverages Facebook's AI to automate testing, improve targeting, and eliminate manual guesswork.
Don't let the Ads Manager interface scare you. This guide breaks down the structure of Facebook ads and provides a clear playbook to launch your first sales campaign effectively.