The Betty Rocker ad creative
The Betty Rocker
The Betty Rocker

Inactive· since Jan 29, 2026

29
days it ran
0
relaunches

Ad copy

After 40, we lose between 1-3% of our muscle mass every year. That's potentially 10-30% of our muscle gone by age 50. This is why some of us might notice: 👎 Our body looking "softer" 👎 Our weight starting to creep up 👎 We’re achy and sore more often We’re seeing less results, even with MORE workouts. 💡But here's what a lot of women don't realize: this isn't just aging. It's perimenopause. (Get my perimenopause workout program here: https://shop.thebettyrocker.com/perimenofit-v2/) 🚺 Our dropping estrogen levels make us more prone to muscle loss. Our bodies don’t absorb protein as efficiently as they used to. And if we’re overtraining, doing too much cardio or not prioritizing our strength, it’s easy to make things worse without realizing it. 💪 A "general" workout program isn't designed to address this, because most programs don't account for the changes that happen in perimenopause. ⭐️ But here’s the easy formula to get back on track:⭐️ 1️⃣ Upgrade your training type: we need enough stimulus from our workouts to support muscle tone and strength. Incorporate progressive resistance training and sprinkle in the explosive cardio on days you have good energy. 2️⃣ Prioritize recovery: We don't bounce back as fast from the inflammatory response a workouts creates with lower hormone levels in perimenopause. Be more deliberate about recovery days, and increase stretching and self care activities. No more “no days off training,” it backfires. 3️⃣ Prioritize protein and fiber rich foods: we need a little more protein than we used to, as we don’t absorb it as easily after 40 - and without enough, we lose muscle faster. And fiber helps support a healthy gut, which supports better hormone balance. ✅ PerimenoFit has you covered, so you can start where you’re at and get stronger progressively - with a perfectly paced training to recovery schedule! (Get my PerimenoFIT workout program here: https://shop.thebettyrocker.com/perimenofit-v2/) 💪 With options for bodyweight, home equipment, and gym equipment tracks to follow, you will work at YOUR level with the right amount of resistance for you. 🥗 Plus, the cookbook and eating guide provides 50 protein-rich, fiber-forward recipes specifically designed to support muscle maintenance in perimenopause. Muscle loss and weight gain are NOT inevitable. You can upgrade your perimenopause journey with the right tools. ➡️ Get PerimenoFit here: https://shop.thebettyrocker.com/perimenofit-v2/

Losing tone after 40?

Get Leaner, Stronger, Fitter, and More Powerful even while your hormones are changing!

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