Ignas Obulaitis is the head of IT for TryCrush.ai, leading the platform’s engineering and AI innovation. With a strong background in product-driven development, Ignas has built and scaled complex systems across fintech, SaaS, and AI-focused companies. An ex-IBM engineer and former Head of Development at Fluensure, Ignas combines deep technical expertise with a sharp product mindset to turn ambitious ideas into scalable, production-ready technology.
23 articles by Ignas Obulaitis
Think you need fresh creative every week? Discover why "Creative Fatigue" is a myth and learn the step-by-step process to iterate existing ads into high-converting winners without filming new footage.
Manual media buying is obsolete. Meta's AI algorithms now outperform human technicians. Learn how to escape the "Technician's Trap" and become a strategic Operator who leverages automation for massive scale.
Stop killing ads that are "almost" profitable. Discover the "Probation Zone" strategy to identify hidden winners using secondary metrics like Unique Link CTR and Initiate Checkouts. Learn when to grant a stay of execution and when to pull the plug.
Hit the "ceiling" in the US market? It's time to go global. Discover the "Tiered" approach to international expansion and learn how to validate new country markets for just $250 using our proven testing protocol.
Your winning ad campaign can turn into a budget-draining zombie while you sleep. Learn how to automate your loss prevention with the "Kill Switch" protocol. Remove emotion from your media buying and protect your profits automatically.