Ignas Obulaitis
Ignas Obulaitis is the head of IT for TryCrush.ai, leading the platform’s engineering and AI innovation. With a strong background in product-driven development, Ignas has built and scaled complex systems across fintech, SaaS, and AI-focused companies. An ex-IBM engineer and former Head of Development at Fluensure, Ignas combines deep technical expertise with a sharp product mindset to turn ambitious ideas into scalable, production-ready technology.
Published Articles
37 articles by Ignas Obulaitis
Lifetime Customer Value (LTV): Why It Matters More Than CPA
Stop obsessing over Day-1 CPA and start optimizing for the metric that truly scales businesses: Lifetime Customer Value (LTV). Discover the true LTV meaning, how to increase it, and why AI-driven platforms like TryCrush outsmart traditional ad buying.
Programmatic Advertising is a Scam (Unless You Use AI)
Traditional programmatic advertising is broken, with up to 50% of your budget lost to middlemen. Learn how programmatic advertising AI flattens the supply chain, stops ad fraud, and gives you direct access to premium inventory.
Growth Marketing is Dead. Long Live AI Growth Systems.
Growth hacking is officially dead. In 2026, the best digital marketing strategies rely on AI growth systems rather than manual tactics. Discover how to transition from tactical execution to strategic AI management and build a sustainable growth engine.
The 2026 Digital Marketing Specialist: Adapt or Die
The skills that got you hired in 2020 are now automated. To survive as a digital marketing specialist in 2026, you must evolve from a media buyer into an AI-driven Growth Architect. Discover the essential skills, tools, and strategies to future-proof your career today.
AI Marketing is Not a Tool. It's Your New Operating System.
Most businesses use AI as a basic productivity tool. True transformation happens when you treat AI marketing as an Operating System that connects data, breaks down silos, and runs your company autonomously. Learn the 5 phases of AI maturity.
The Art of the Algorithm: Mastering AI Creative Advertising
The era of the subjective Creative Director is over. Discover how AI creative advertising replaces human opinion with objective data to generate high-converting ads. Learn the H.E.R.O framework and modern testing methodologies to scale your campaigns efficiently.
"My Ads Are Dead": How to Revive Fatigued Campaigns with AI
Ad fatigue kills more businesses than bad products. Discover how autonomous AI agents can bring dead campaigns back to life using the "CPR Protocol" instead of starting from scratch.
The Anatomy of a High-Converting AI Facebook Ad
Winning ads aren't magic; they're math. We analyzed 10,000 high converting Facebook ads to reveal the 3-part structure that scales ROI. Learn the blueprint now.
Mastering Facebook Traffic Campaigns: Strategy & Setup
Most advertisers misuse the Facebook Traffic objective. Discover why "traffic" is often a vanity metric and how to set up campaigns correctly using "Landing Page Views" to avoid bots. Perfect for content promotion and newsletter growth.