Ignas Obulaitis is the head of IT for TryCrush.ai, leading the platform’s engineering and AI innovation. With a strong background in product-driven development, Ignas has built and scaled complex systems across fintech, SaaS, and AI-focused companies. An ex-IBM engineer and former Head of Development at Fluensure, Ignas combines deep technical expertise with a sharp product mindset to turn ambitious ideas into scalable, production-ready technology.
23 articles by Ignas Obulaitis
The era of the subjective Creative Director is over. Discover how AI creative advertising replaces human opinion with objective data to generate high-converting ads. Learn the H.E.R.O framework and modern testing methodologies to scale your campaigns efficiently.
Ad fatigue kills more businesses than bad products. Discover how autonomous AI agents can bring dead campaigns back to life using the "CPR Protocol" instead of starting from scratch.
Winning ads aren't magic; they're math. We analyzed 10,000 high converting Facebook ads to reveal the 3-part structure that scales ROI. Learn the blueprint now.
Most advertisers misuse the Facebook Traffic objective. Discover why "traffic" is often a vanity metric and how to set up campaigns correctly using "Landing Page Views" to avoid bots. Perfect for content promotion and newsletter growth.
Google uses explicit keywords; Facebook uses implicit interests. This guide reveals how to target behaviors, leverage the hidden "Search Results" placement, and use your ad creative as the ultimate targeting tool.
Building an app is hard; getting users is harder. Discover how to master Facebook App Campaigns, from SDK setup and AEO bidding to high-converting Advantage+ creative strategies.
Overwhelmed by agency options? We pull back the curtain on the ads management industry, exposing pricing traps and why "local" agencies might be a liability. Discover the hybrid automation model taking over in 2026.
Most Facebook Ads Manager columns are noise. Learn to distinguish between vanity metrics and the financial KPIs that actually drive profit. Master ROAS, MER, and CPA with this essential tracking guide.
Humans need sleep; algorithms don't. Discover how reliance on manual ad management causes profit leaks through latency and decision fatigue. Learn how the "24/7 Employee" optimizes spend globally, seizing opportunities human buyers miss.