
Ignas Obulaitis is the head of IT for TryCrush.ai, leading the platform’s engineering and AI innovation. With a strong background in product-driven development, Ignas has built and scaled complex systems across fintech, SaaS, and AI-focused companies. An ex-IBM engineer and former Head of Development at Fluensure, Ignas combines deep technical expertise with a sharp product mindset to turn ambitious ideas into scalable, production-ready technology.
23 articles by Ignas Obulaitis

Customer Acquisition Cost (CAC) is the ultimate metric for business survival. Learn the true CAC meaning, the golden LTV:CAC ratio, and how AI-driven creative testing can systematically cut your acquisition costs in half.

Looking for a universal ROAS benchmark is a trap. Discover how to calculate your true breakeven ROAS based on profit margins and lifetime value. Explore realistic 2026 ad spend benchmarks and learn how to mathematically guarantee profitability at scale.
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