Ignas Obulaitis is the head of IT for TryCrush.ai, leading the platform’s engineering and AI innovation. With a strong background in product-driven development, Ignas has built and scaled complex systems across fintech, SaaS, and AI-focused companies. An ex-IBM engineer and former Head of Development at Fluensure, Ignas combines deep technical expertise with a sharp product mindset to turn ambitious ideas into scalable, production-ready technology.
23 articles by Ignas Obulaitis
Customer Acquisition Cost (CAC) is the ultimate metric for business survival. Learn the true CAC meaning, the golden LTV:CAC ratio, and how AI-driven creative testing can systematically cut your acquisition costs in half.
Looking for a universal ROAS benchmark is a trap. Discover how to calculate your true breakeven ROAS based on profit margins and lifetime value. Explore realistic 2026 ad spend benchmarks and learn how to mathematically guarantee profitability at scale.
Looking at account-wide ROAS is a quick way to kill your ad performance. Discover why building dedicated ROAS funnels for TOFU, MOFU, and BOFU stages—powered by AI—is the true secret to scaling predictable, profitable revenue.
Stop obsessing over Day-1 CPA and start optimizing for the metric that truly scales businesses: Lifetime Customer Value (LTV). Discover the true LTV meaning, how to increase it, and why AI-driven platforms like TryCrush outsmart traditional ad buying.
While Creatify AI offers quick URL-to-video tools for beginners, TryCrush provides a complete autonomous growth engine for media buyers. Discover the critical differences and learn which AI ad platform will truly scale your ad spend profitably.
Traditional programmatic advertising is broken, with up to 50% of your budget lost to middlemen. Learn how programmatic advertising AI flattens the supply chain, stops ad fraud, and gives you direct access to premium inventory.
Growth hacking is officially dead. In 2026, the best digital marketing strategies rely on AI growth systems rather than manual tactics. Discover how to transition from tactical execution to strategic AI management and build a sustainable growth engine.
The skills that got you hired in 2020 are now automated. To survive as a digital marketing specialist in 2026, you must evolve from a media buyer into an AI-driven Growth Architect. Discover the essential skills, tools, and strategies to future-proof your career today.
Most businesses use AI as a basic productivity tool. True transformation happens when you treat AI marketing as an Operating System that connects data, breaks down silos, and runs your company autonomously. Learn the 5 phases of AI maturity.