Ignas Obulaitis
Ignas Obulaitis is the head of IT for TryCrush.ai, leading the platform’s engineering and AI innovation. With a strong background in product-driven development, Ignas has built and scaled complex systems across fintech, SaaS, and AI-focused companies. An ex-IBM engineer and former Head of Development at Fluensure, Ignas combines deep technical expertise with a sharp product mindset to turn ambitious ideas into scalable, production-ready technology.
Published Articles
37 articles by Ignas Obulaitis
Facebook Keywords & Search Targeting Explained
Google uses explicit keywords; Facebook uses implicit interests. This guide reveals how to target behaviors, leverage the hidden "Search Results" placement, and use your ad creative as the ultimate targeting tool.
Facebook App Campaigns: Installation & Engagement Strategies
Building an app is hard; getting users is harder. Discover how to master Facebook App Campaigns, from SDK setup and AEO bidding to high-converting Advantage+ creative strategies.
Facebook Ads Management Services: The 2026 Buyer's Guide
Overwhelmed by agency options? We pull back the curtain on the ads management industry, exposing pricing traps and why "local" agencies might be a liability. Discover the hybrid automation model taking over in 2026.
Essential Facebook Ads KPIs You Must Track
Most Facebook Ads Manager columns are noise. Learn to distinguish between vanity metrics and the financial KPIs that actually drive profit. Master ROAS, MER, and CPA with this essential tracking guide.
The 24/7 Employee: Why Algorithms Beat Humans at Media Buying Every Time
Humans need sleep; algorithms don't. Discover how reliance on manual ad management causes profit leaks through latency and decision fatigue. Learn how the "24/7 Employee" optimizes spend globally, seizing opportunities human buyers miss.
The "Creative Fatigue" Lie: You Don't Need More Ads, You Need Better Iterations
Think you need fresh creative every week? Discover why "Creative Fatigue" is a myth and learn the step-by-step process to iterate existing ads into high-converting winners without filming new footage.
The "Media Buyer" is Dead. Long Live the Operator
Manual media buying is obsolete. Meta's AI algorithms now outperform human technicians. Learn how to escape the "Technician's Trap" and become a strategic Operator who leverages automation for massive scale.
The "Probation" Zone: What to Do With Ads That Are "Almost" Profitable
Stop killing ads that are "almost" profitable. Discover the "Probation Zone" strategy to identify hidden winners using secondary metrics like Unique Link CTR and Initiate Checkouts. Learn when to grant a stay of execution and when to pull the plug.
Breaking into New Markets: A Step-by-Step Guide to International Country Testing
Hit the "ceiling" in the US market? It's time to go global. Discover the "Tiered" approach to international expansion and learn how to validate new country markets for just $250 using our proven testing protocol.